1. Feeding the beast
How to make the news

2. What do journalists really want?
A story to excite their audience
People and strong images
Everything on a plate.
No jargon or gibberish

3. What’s your message?
Power of three
Clinton v Trump?
Remain v Brexit?

4. The three Ts…timing, targeting, tell a story
Holocaust Memorial Day
Timing: phased approach
Targeting: slice, dice, and package
Tell a story: Visual, human, compelling

5. Multi-channel mayhem…24 hours a day
Disaster to deluge..changing times
Twitter: the virtual press conference
Devolved comms in a crisis
Prepare for the long haul

6. When the sh..t hits the fan
Tragic accident: a case history
What is the broad approach?
What are the key messages?
The three Ps.

7. In summary Keep it simple Tailor the message Manage the channels
Timing is everything