1. Urban Identity and Image of the City Pilsen as the European Capital of Culture 2015
7th Interdisciplinary Conference of the University Network of the European Capitals of Culture
Marseille, October 17-18, 2013
Jiri Jezek & Jiri Preis, Department of Geography
The University of West Bohemia
Plzen, Czech Republic

3. Le Capitale Europeenne de la Culture 2015
Plzen:
- Founded in 1295
West Bohemia, region bordering with Germany
inhabitans

4. Famous products

5. Summer research Generally: How tourists view Plzen?
427 questionnaires during summer months
Interviewed both Czech (302) and foreign visitors (125)
Where: railway station; large public beach; brewery visitors; main square
Big tribute to our students who were involved

18. Structure of foreign respondents (125)

19. Reason of the visit?

20. How long do you plan to stay?

21. How long do you plan to stay (age structure)?

22. How old and how long?

23. Do you know Plzen to be ECoC in 2015?

24. Do you know Plzen to be ECoC in 2015?

25. Are you going to visit Plzen in 2015?

26. Are you going to visit Plzen in 2015?

29. Visitors to Plzen Mostly young people between 20-40 years
Staying 2-3 days
Entertainment and recreation
Challenge: draw older generation and keep them in Plzen for more than 1 day

30. Will you also come to Plzen in 2015?