1. Ski Pack
Boomerang Media

2. Overview
Drive sales for holidays and outdoor pursuits in a strong leisure focused environment
Reach sport and outdoor pursuits enthusiasts and families in an adventurous frame of mind
Purpose built indoor ski centres, as well as other facilities like indoor climbing, trampolining and restaurants

3. Overview
Made up of 3 popular indoor ski centres (Xscape Milton Keynes, Xscape Castleford and Chill Factore)
They cater for ski enthusiasts and family days out, combining leisure activities, restaurants, bars and retailer chains
Reach a combined footfall of 450,000 adventurous individuals and families every 2 weeks
The high dwell time of the centres, along with multiple communication points ensure maximum exposure and frequency build

4. Site List
Xscape Milton Keynes
Xscape Castleford
Chill Factore

5. 1/3 153 The Audience visitors are families mins dwell time 8% 13% 28%
Male
56% 8%
13%
Female
44%
28%
51%
ABC1
71%
1/3
visitors are families
153
mins dwell time

6. Key Facilities

7. Key Retailers

8. The Media
High impact 55” HD LED D6 displays positioned at the heart of each centre
60” loop, 1 in 6 rotation
Day-part & day-of-week
Loop ownership
14 x D6 panels available across the 3 centres
Affordable & flexible
Very targeted for ski enthusiasts

9. Wall mounted

10. Floor standing

11. Flybe
Having recently opened up new flight routes from Doncaster airport, Flybe wanted to promote their deals in leisure facilities in close proximity. They utilised D6 displays in our indoor ski centres in order to target families and individuals likely to book holidays on their new routes.

12. Monarch
Monarch wanted to promote their new winter ski holiday flight deals in front of an audience interested in skiing and outdoor pursuits. They utilised our leisure malls pack to target skiers likely to be thinking about booking a ski holiday, using high impact D6 screens to highlight the various deals.

13. Jet2
Jet2 wanted to promote their winter ski holiday flight deals in front of a relevant audience interested in skiing and outdoor leisure. They utilised D6 displays in our leisure malls, some of which had ski centres, in order to target an audience likely to be thinking about booking a ski holiday.

14. e. martins@boomerangmedia.co.uk
For More Information
Please Call
Martin Smith
Managing Director t e.