1. ICT : Audience
Sarah Bradley

2. Health & Safety Crime Scene!
Identify 7 things which are wrong

3. Crime Scene! Drink by the computer Chair too low Cables trailing
Overloaded sockets
Glare from lamp
Clutter
Screen too close to the desk edge

4. Audience & Purpose
The audience is whoever is viewing our document. The document might be an , a word document, a presentation, a poster or a spreadsheet. Audience is WHO Purpose is WHY

5. Criteria for audience Age Interests Location Gender Sexuality
Lifestyle
Access (eg: laptop, phone)
Occupation
Wealth

6. How do we meet the needs of our audience?
Young children need simple language and less text
Older people might need larger text
Non-native speakers of English may need simpler layouts or shorter sentences

7. Possible Purposes Entertain Inform Outrage Amuse Sell Impress
Summarise
Explain

8. How do we adapt to suit purpose?
Entertain
Inform
Outrage
Amuse
Sell
Impress
Summarise
Explain
In pairs or threes :
1. Find an article or advert
2. Decide on the purpose
3. Describe the audience
Age
Interests
Location
Gender
Sexuality
Lifestyle
Access (eg: laptop, phone)
Occupation
Wealth

9. Accuracy Why does it matter?
What do we think when things aren't accurate?

10. Today's Task
Use your word processing skills and English skills to fix the (rubbish) zoo poster.
Remember:
Read it for meaning
Check spellings and grammar
Improve the look (font, size, images, margins)
If you finish fast - add borders, add header/footers.
Need help? Support each other, ask me, don't forget Google!