1. Planning Your Persuasive Strategies
Paul V. Anderson’s Technical Communication, 6th ed.

2. Listen—and respond flexibly to what you hear.

3. readers’ goals and values.
Focus on your
readers’ goals and values.

4. Address—and learn from—your readers’ concerns and counterarguments.

5. Reason soundly.

6. Organize to create a favorable response.

7. Build an effective relationship with your readers.

8. Determine whether to appeal to your readers’ emotions.

9. Global Guideline: Adapt your persuasive strategies to your readers’ cultural background.

10. Employ ethical persuasive techniques.
Ethics Guideline:
Employ ethical persuasive techniques.

11. Read more about planning your persuasive strategies in Chapter 5 of Technical Communication.