1. SafeStick “Be Your Own Bodyguard”
Jacquie LiVoti

2. Our Mission To ensure the safety of individuals
in social settings by allowing them to
test their beverages for foreign substances as well as moisturize their lips.

3. Our Strategy
We plan to have our product be one of the top five moisturizers people use for their lips by the year 2012

4. with drinks ineffective.
Our Strategy
We plan to show date rapists that there is now a product that will make their attempts to tamper
with drinks ineffective.

5. Our strategy SafeStick Hits Stores Today!
We plan to develop a relationship with local and national media outlets in order to create brand awareness and knowledge of the product.

6. Our strategy
We plan to create a website which will explain and provide details of the product to potential consumers.
SafeStick Website

7. Our strategy
We plan to promote SafeStick through social media outlets in order to provide an interactive experience for both current customers and potential consumers and to further spread awareness.

8. Our strategy
We plan to produce events that will allow consumers to have a hands-on experience with the product while becoming more knowledgeable about the benefits.

9. Timetable
The campaign will run for the duration of two years. Every five months we will target three new cities in a different part of the country. Each month investors will have a detailed calendar of our current and future plans.