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Published byLily Rodgers Modified over 6 years ago
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ROOTS 1+2 Advocacy toolkit
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Section G2 Advocacy Cycle Stage 4 Taking action: Mobilising people (campaigning)
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Section G2: What does ‘mobilising people’ mean?
Mobilising people, or campaigning, involves enabling people to participate in actions that increase pressure on decision-makers to bring about change on the issue. Mobilising people includes petitions, sending postcards, internet campaigns, street marches, prayer vigils, demonstrations, boycotts etc…
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Section G2: Why bother mobilising people?
To show there is public concern and a high level of awareness and understanding of the issue To increase pressure on decision-makers To involve people directly affected by the issue To use energy or frustration in a positive way To bring media attention to the issue To produce greater commitment to the issue
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Section G2: Good practice in mobilising people
Include those affected by the issue Choose your methods carefully Have a clear message and easy actions Make events fun and use novelty and surprise Avoid violence Think about how the media will respond Consider how decision-makers will respond
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