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State Coordinators Teleconference
June 20, ● 3:00 p.m. (ET) HOSTS: Tom Ashley (FAIA) & Sally Smith (BPN, Inc.)
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Agenda a) New ABEN States b) Marketing ideas – how can we boost sales!
c) Production Options d) Questions – production to admin.
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Agenda a) New ABEN States since 5-8-11:
New Mexico – Tom Thurbett & Lori Gaffney New York – Dick Poppa & Kathy Lawler Kansas – Erin Lesser & Kerri Spielman Hawaii – Sonia Leong Wisconsin – Matt Banaszynski & Tammy Wenzel
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ABEN Webcast Marketing-Can your state be included?
Title of Webcast Selling States Bonds: Shaken, Not Stirred Webcast SC, LA, FL, TN,NC,TX Business Income - Beyond the Basics NC, LA,FL,NC,TX Errors and Omissions - Extreme Makeover Edition FAIA, TX Ethics and Business NC,OK,FL,TN,IL,MS,SC,TX Homeowners Section 1, Part 1 - Comp.Cov. Series FL,NC Homeowners Section 1, Part II - Comp. Cov. Series Homeowners Section II, Part I - Comp. Cov. Series Homeowners Section II, Part II - Comp. Cov. Series Insuring Condominiums TX,FL Insuring Small Contractors Miscellaneous Commercial Coverages: Part 2 OK,LA,FL,NC Miscellaneous Commercial Coverages:Part 1 NCJUA/NCIUA Producer Certification NC Only NFIP Coverages FL Personal Auto Policy, Sections A and B OK,FL Personal Auto Policy, Sections D, E, & F Property & Liability Concepts - Comp. Cov. Series Texas Legislative Session Wrap-Up What it Means for Your Agency TX only Workers' Compensation - Beyond the Basics SC,LA,FL,NC You Can Hire a Successful Producer TX, FL
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Agenda b) MARKETING IDEAS – sales need a boost!
State website prominence: where and how is ABEN displayed? E-Blasts to members – How are ABEN courses made known to members? Follow up to prior purchasers of refreshing them on ABEN and offering a discount – 25%?
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Offer “Free Webcast” to viewers – minimal per person platform technology fee will apply + minor admin fees – consider the topic – one that crosses state lines would be best! Keeping State Associations involved: ABEN Newsletter – Quarterly? ABEN Association Webcast Updates – Quarterly/Semi-Annually?
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Content is King! Production Options:
Fully supported production by BPN – day rate + travel fees apply – turnkey operation! BPN will support coordination with local videographer/webcast firm – no additional charge!! Recommendations provided by BPN for State Association equipment purchase and follow up set up instructions Finalizing rates to provide Dallas based production location- State would provide speakers and content! BPN would handle all production!
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Watch for the invitation!
State Coordinators – Next Teleconference July 11th?? ● 3:00 p.m. ET Watch for the invitation!
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