1. Big Al's New & Used Cars J. Anthony Hines IV
Increasing Sales
Big Al's New & Used Cars
J. Anthony Hines IV

2. Overview Long-Term Goal Global Buying Decisions
Lifestyle Buying Decisions
Automotive Buying Decisions
The Current Situation
Recommendations
Marketing Suggestions
References

3. Long-term Goals
To gain more female customers for both sales and service departments.
To create a more inviting, and customer focused showroom and waiting area.
Top Notch Customer Service in all areas.
Female customer loyalty for repeat Sales and Service matters.

4. Global Buying Decisions
65% of All Global Buying Decisions are made by Women
80% of all Spending within the United States is by Women

5. Lifestyle Buying Decisions
70% of All Travel Decisions are made by Women
70% of all Healthcare Decisions are made by Women
55% of all Wine Purchases are made by Women

6. Automotive Buying Decisions
52% of all New Vehicle Purchases are by Women
85% of all New Vehicle Purchases are Influenced by Women
85% of all Household Business Decisions are made by Women

7. The Current Situation
Women Expect quality and are willing to pay for it.
Woman like to ask for help and receive help.
Woman have a higher verbal fluency, meaning that they will talk about their love of a product or service to their friends
Women tend to remember both good and bad experiences.

8. Recommendations
Develop and Implement A Customer Service Focused training seminars for all employees.
Re-Model the Service Waiting areas to convey a more welcoming, and warming environment. Including Cable Television, Family, Fashion, and woman's magazines, refreshment tables and free wi-fi access.
Aggressive print, television, and internet advertising campaign that is geared specifically to the female customer.

9. Marketing Suggestions
Free Lifetime Oil Changes for all New & Used Car Sales Purchases
Discounts on Car Accessories sold at Big Al's with every New & Used Car Sales Referral
Print, Television and Internet Ad Campaign should focus on Safety, Quality, and Reliability and Excellent Customer Service
Free Customizable Designer Tote Bag at 50,000 Mile Service Appointment

10. References
Anderson, T., & Howland, E. (2012). 7 powerful insights for marketing to women. Retrieved from
Cadena, C. (2007, April 5). The impact of women on the marketing strategy. Retrieved from women-marketing-strategy html?cat=35
Fabry, S. Retrieved fromhttp:// reaching-them
Fisher, M. (2009, September 1). what you don’t know about marketing to women. Retrieved from
Luscombe, B. (2010). The Rise of the Sheconomy. Time. November 22.