1. Marketing Learning | How to Hook Learners
Lisa Large & Joe Simon
Training Organization | Learning Consultants
Enterprise Commercial Payments (ECP)
KeyBank, N.A.
Cleveland, Ohio

2. How Did We Do it? | The Ignite Brand
Ignite encompasses the strategic focus around talent development and ECP’s commitment to help you succeed in your role, grow at Key, and get better everyday.
Ignite is focused on three pillars:
Knowledge
Connections
Development
Providing opportunities to connect and interact across ECP with partners, peers, leadership and industry experts.
Providing opportunities to help you develop your skills and career paths, explore best practices, work on essential professional skills and focus on ways to reach your full potential in ECP and at Key
Helping you gain proficiency in ECP products and services, sales processes, selling skills and competitive intelligence.

3. Learning Opportunities | Examples
Sparking Interest | Classifying Development Opportunities
Knowledge
Strength Training | Build Your Core:
Merchant Services
Tableau Power Hour
Deposit Services
Connection
Fueling Up | Increase Your Capacity:
Technology Conference
Virtual Meet ‘n Greets
New Hire Onboarding
Development
Energy Booster | Refresh for Peak Performance
Career Path Development
Coaching & Feedback Sessions
Targeted Sales Coaching

4. Taglines Endurance Set Strength Training Thought Leadership
Hook Learners…
Endurance Set
Strength Training
Thought Leadership
Monthly Download
Power Hour
Culture In Action
Resource & Tips

5. Connect with Learners | Samples
Hook Learners…
Monthly Download
Newsletter
Weekly Reminders
Recorded Clips
Job Profile
Value Points Resource

6. Lessons Learned | Best Practices
Vary How You Connect with Target Audience
Challenge the Modality
Leverage Your Superstars
Leadership Support
Be Consistent!