1. MEETING THE NEEDS
OF CAMP PARENTS
Deborah Gilboa, MD

2. CAMPERS
CAMP
PARENTS
STAFF

3. KEEP AND FIND…
FAMILIES AND STAFF

4. hap·pi· ness: noun good fortune; pleasure; contentment; joy
INGREDIENTS:
Confidence
Competence
Relationships

5. WHAT DO PARENTS NEED? COMFORT CONNECTION TOOLS To you Behavior
To each other
Navigation
To their kids
Values
COMFORT

6. WHAT DO CAMPERS NEED? COMFORT CONNECTION TOOLS To each other
Relationships
To camp
Behavior
To families
Success
To values
COMFORT

7. WHAT DO YOU NEED?
INCOME
RETENTION
GROWTH
TIME

9. REACH PARENTS BRAG! CONNECTION TOOLS
Peek behind the curtain (newsletter)
Chores (wheel)
Trusted resources (partnership, social)
Create community (online, in person)
Camp culture (newsletter, IG)
Sprinkle memories (pics, video)
BRAG!

10. REACH CAMPERS COMFORT CONNECTION TOOLS Events – live best, online good
Media, resources for relationships
Birthdays, staff weeks, behind the curtain (newsletter, social)
Behavior – bring your camp self home
Support and mentorship
Virtual camp “tours” all year, camp weeks, traditions
Name the values, build pride
COMFORT

11. YEAR-ROUND EXPERTISE Camp Family Families Communities Online Media!
HARO 
helpareporter.com