1. Digital Video in Interactive Media
Advertising
Film & TV

2. iPhone 7 Advertisement

3. Why is video used instead of other content?

4. What is the purpose of the video? What is the Genre?

5. How do the purpose of and genre influence Content and Aesthetics?
Colour Scheme and Typeface was carefully chosen, making their points crystal clear. They didn’t include any negative content on their product within the advert.

6. Netflix Originals Trailers

7. Why is video used instead of other content?

8. What is the purpose of the video?

9. What is the Genre?

10. How do the purpose of and genre influence Content & Aesthetics
Just enough content to build intrigue for the series.
No Spoilers
Dramatic music to hook audience
Trying to make the series look as good as possible to Impress audience