1. Harrogate-Lakewood, NJ
Site Profile
Fitness Manager:
Becky Harris

2. Lakewood, NJ Ocean County, NJ Central Jersey East Coast
Not far from touristy shore towns such as Belmar, Pt Pleasant, Seaside.

3. Harrogate NIFS-August ‘14 LCS CCRC Established 1988
5 star rating from Medicare
Not-for-profit organization
All income after expenses goes back into the community.

4. Resident Breakdown:
IL-226
Skilled Care-44
Total Members: 100

5. 462 Square Feet

6. 462 Square Feet

7. Equipment Overview Fitness Center: 2 Treadmills 1 Upper Body Ergometer
1 Nustep
1 Recumbent Bike
1 Elliptical
1 Rowing Machine
Free Weights
Adjustable Weighted Pulley Machine

8. Equipment Overview cont.
Pool:
Water weights
Hand paddles
Noodles
Outdoor:
Bocce
Putting
Shuffleboard
Croquet
Walking trails

11. Harrogate
Fitness Manager

13. Employee Utilization of Fitness Center
Employees are permitted to use the Fitness Center before work, during their lunch, or after work.
Available to them 24/7
Currently there are not too many employees that consistently use the fitness center/pool.
Most do not like to because of the glass door, they feel they are being “watched” by the residents.

14. Key Community Partners
Activities: Sue Gallagher/Sharon Budde
Very supportive/helpful/welcoming
Dining Services: Michelle Lowe
Has helped provide snacks at a few events
Health Services: Margie Pannell
Helpful to be the go between with communicating with the doctor.
Therapy: RehabCare
Great with referring
Helps with events/programs

15. Marketing Department Collaboration
Involved in a variety of marketing events.
Harrogatunity Expo
All resident meetings
Marketing tours
Overall very supportive of Fitness Program and encourage every current/future resident to meet with me.

18. NIFS Programming Highlights
Fitness Freeze
First official incentive program here
35 residents
Oatmeal Breakfast
30 residents
GREAT feedback-want more
Cardio Challenge
Not as popular-too much tracking (?)-15 residents

19. NIFS Programming Highlights cont.
Balance Challenge
Popular highlights:
Balance Fair-roughly 40 residents
8 stations
Therapy Department
Ask the pharmacist
Hydration station
Wii-8 residents weekly
So popular we continued it
Balance Circuit residents weekly
Might add something similar to group fitness calendar

20. Communication with Members
Bulletin boards
Flyers in mailboxes
“The Happenings” weekly newsletter
Word of mouth/announcements in classes
Personalized letters in mailboxes
New resident letter
Current resident letter
SFE letter
Therapy letter

21. Personalized Letters Hello (resident name),
I wanted to take a moment to reach out and introduce myself. My name is Becky Harris, I am the Fitness Manager here at Harrogate. I’d like to personally invite you to meet with me to discuss how you can take advantage of everything the Harrogate Fitness Center has to offer.
Whether you are currently an avid exerciser, or perhaps it has always been on your mind but you’re not sure how to take that first step. Now is your perfect opportunity. Here at Harrogate we strive to provide our residents with all of the tools needed to live a long, healthy, active life. It is my role as the fitness manager to help you with that process.
Stop by the fitness center to schedule your first appointment, or you can contact me at x6261. I look forward to meeting with you and learning more about how I can help you with your fitness and wellness needs.
Becky Harris, Fitness Manager

22. Strength & Challenges Strengths: Challenges:
Executive Director and staff support
Strong/solid group of avid exercisers/class participants
Huge potential for growth
Challenges:
Size of facility-small for classes
Amount and age of equipment
Still some skeptical/hesitant residents

23. Questions?