1. Social Media 2.0

2. Social Trends to Watch
Generation Z is entering the workforce and will have decision-making power.
Instagram and Snapchat are popular channels
Will increase the need for short-lived content
Video increasingly important
Livestreaming goes mainstream
Content that resonates personally

3. Facebook: Facebook Live
Try this before investing in livestreaming equipment
You’ll need:
Good lighting in a quiet, unreverberant location
Something to steady your phone
Best practices:
Publicize the livestream ahead of time
Start it before the actual event begins

4. Facebook: Facebook Live

5. Facebook Live Contributors
Pages can now designate individuals as Live Contributors.
Gives them the ability to go live on behalf of a Page.
Keeps the Page secure and maintains control over the rest of its content.
Contributors do not have access to administrative functions of Page – only the ability to go live on the Page.

6. Facebook Live Contributors
To assign a Contributor:
In Page Settings, select “Page Roles”
Add the names of your Live Contributors.
The admin must be friends with the person they are adding as a Live Contributor.
Go to "Existing Page Roles" to see the Live Contributors assigned to an account or to remove any Live Contributors.

7. Facebook: To Go Live as a Contributor

8. Facebook: Donations To accept donations on Facebook:
Set your page type as “Nonprofit organization” or “Charity organization”
While signed in as an admin, follow the directions at
Prove you’re a registered nonprofit

9. Facebook: Donations Add a “Donate” button to your page or a post
Redirect to your website or collect directly from Facebook
Ask members to donate their birthdays to your church by hosting fundraisers on their page
The most effective fundraisers will support specific projects

10. Facebook: Donations Donations subject to a 5% processing fee
Donations disbursed to organization every two weeks

11. Facebook: Profile Photos
Profile pic thumbnails are now circular.
Roll out began in August
Change will soon be universal

12. Twitter: More space!
Beta testing for 280 characters started in September
User handles in replies no longer count against character limit
Entire landscape and square photos display in feed regardless of dimensions (Portrait photos still cropped)

13. Twitter: Livestreaming
Launched in December 2016

14. Twitter: Moments
Curate tweets around a theme or event from your account and other users
We used it to recap Bishop Sam’s consecration
Search for tweets by hashtag, keyword, user or tweets you’ve liked

15. Instagram: Stories Launched in August 2016
Allows users to share images and videos throughout the day in one place
Disappears after 24 hours and will not appear in profile or feed
Appears inside circles at top of feed
Color means something new has been added

16. Instagram: Multi-image posts
Launched in February 2017
Allows for smooth swiping between images
Include up to 10 images and/or videos
Choose portrait or landscape orientation
All images in the post must have the same orientation
Keep in mind that if your post has multiple videos, it may take longer to load.

17. Instagram: Livestreaming
Launched in November 2016
Disappears after broadcasts ends unless you share a replay to your camera roll or story

18. Instagram: Livestreaming

19. Instagram: Livestreaming with Friends
When you’re live, you can invite a friend to join the broadcast
You can invite only friends who are watching broadcast
You can add and remove friends throughout the broadcast
Once you’ve started your live broadcast, tap the
icon, and then the person’s name.

20. Learning More
The “help” sections on social media platforms are great sources of how-to information
Other great sources of information
HubSpot
HootSuite

21. Questions?