1. The 6th Arab Telecom and Internet Forum
30 May- 1 June, 2004
Sheraton Doha Hotel, Qatar

2. Batelco Experience -Challenges and Opportunities
Mobile Competition
Batelco Experience -Challenges and Opportunities
SALEH TARRADAH – GM INFORMATION SYSTEMS & BUSINESS ASSURANCE AND
ACTING COO SUPPORT

3. Batelco Experience Since the launch of Mobile Competiton in the Kingdom of Bahrain in December, 2003
Mobile gross revenue was up 36% against plan YTD Apr 04
24.8% year on year jump in 1Q04 net profit
Sustained upward rise in the stock price
By end of Apr04 Mobile customers grew by 6.5% over Dec03.
Post-paid and Prepaid ARPU have increased above target.
YTD National and international traffic was up
MMS traffic increased by 68% in April 2004
Total SMS traffic in Apr04 was up 5% on previous month.
Planning to spend $15M this year to expand Mobile Network
Making marketing and brand increasingly important to retain/attract customers

5. Challenges
Ability to get accurate demand forecast for new Mobile Data services
Dealing with the high speed programme of Liberalization
Ensuring clear regulatory strategy as part of emerging corporate strategy going forward
Where Batelco intends to position its business ?
–both in terms of where in the value chain it wants to position itself ?
– where its capabilities lie, and which customers it should be targeting ?
Continuation to develop and refine internal processes and systems
Improvement of sales focus.
Motivation and retention of key staff.
Ensure business plans and forecasts for all services include considerations such as:
– Market share loss and Impact of price changes
Ensuring quality of service arrangements for new entrants are met
to maintain reliability of network in Bahrain.

6. Regional Mobile Business opportunities
Exploiting opportunities provided by Broadband
Developing and selling integrated fixed and wireless propositions
Delivering scalable propositions to consumers and enterprises
Improving service innovation
Migrating networks to IP
Operating in a broader eco system of partners and suppliers
Development of value added services that contribute to earning growth
Revising the business structure to deliver services
Target customer segments e.g. focus on high value customers

7. Thank You