1. Trade and Business Promotion in SADC Market Access Map Market Research from a tariff barrier perspective

2. Training of Trainers in Market Analysis Agenda Background – market access issues today Presentation – Market Access Map Practical Exercises

3. Training of Trainers in Market Analysis Are tariff barriers still a problem? Source: 2004 UN Report of the implementation of the Millennium Development Goals – (estimates from UNCTAD, World Bank & WTO)

4. Training of Trainers in Market Analysis Market Access Trends

5. Training of Trainers in Market Analysis Note The average developing country belongs to 5 separate regional trade agreements (Global Economic Prospects, Trade Regionalism and Development, World Bank, 2005) – eg EU, NAFTA, COMESA Hard to keep track of what tariffs your own country applies and faces as well as the tariffs faced by your competitors Need for greater transparency on tariffs and rules of origin

6. Training of Trainers in Market Analysis Source: Spinanger, Dean Misuse of AD measures and NTBs, 2002 Average number of antidumping measures per year Average APEC Tariff Rate % Market Access Trends

7. Training of Trainers in Market Analysis Market Access Trends Increase in use of non-tariff measures Eg: Environmental measures include measures covering: –Food and Plant health standards –Production regulations –Testing requirements –Certification procedures US$ 300 billion of world imports are potentially affected by environmental protectionism, of which less than 10 per cent manages to reach the requested standards. Source: An Assessment of Environmentally-Related Non-Tariff Measures, Lionel Fontagné, Friedrich von Kirchbach, Mondher Mimouni, considering data for 2001

9. Training of Trainers in Market Analysis A quick tariff search for companie s

10. Training of Trainers in Market Analysis Start typing your product name or code & select a match from the drop-down list of possible options Choose whether you wish to see the most detailed product codes (national tariff line) or at the HS 6 digit level

11. Training of Trainers in Market Analysis Harmonised System - Quick Revision International 08 Edible fruit and nuts; peel of citrus fruits or melons –0804 Dates, figs, pineapples, avocados, guavas, mangoes and mangosteens, fresh or dried 080450 Guavas, mangoes and mangosteens, fresh or dried National (e.g. USA) –08045040 Guavas, mangoes and mangosteens, fresh –08045080 Guavas, mangoes and mangosteens, dried

12. Training of Trainers in Market Analysis Preferences are displayed (if applicable) as well as the MFN or general rate

13. See trade regimes that a country applies or faces and rules of origin for many trade agreements

14. Click to see rules of origin

15. Training of Trainers in Market Analysis Rules of Origin - NAFTA

16. Which trading partners offer the best market access for Ghanas cocoa beans?

17. Scroll through the importing countries alphabetically…. or

18. Click on the heading level of protection to sort by those offering the lowest tariff

19. Or use the filter to show all the records in one page

20. Training of Trainers in Market Analysis Create a variety of useful reports on your country or on one of your trading partners

21. Training of Trainers in Market Analysis Top 200 export transactions, the import partner per transaction and the top 3 exporters to the partner

22. Training of Trainers in Market Analysis

26. Imagine we want to compare the tariffs of several products exported to several markets And wed like to see our countrys situation relative to our competitors

27. Training of Trainers in Market Analysis Click on the Detailed Analysis tab – it will expand to reveal 3 sub tabs. Select Applied Tariffs

28. Training of Trainers in Market Analysis

29. Compare the protection levels using AVEs.

30. Training of Trainers in Market Analysis Types of tariff barriers… Ad valorem tariffs: –levied on the basis of the value –Eg: 20% of the value of the imported product (majority of countries) Specific tariffs: –levied on the basis of volume or weight or unit –Eg: $2 per kilogram (Switzerland, USA, EU, Japan)

31. Training of Trainers in Market Analysis MAcMap Features: Ad Valorem Equivalents Ad valorem equivalent tariffs for –specific tariffs, tariff quotas and anti-dumping measures AVE = Specific tariff per unit Unit Value AVEs allow us to aggregate tariffs at the sector or regional level; and AVEs allow us to compare the protection levels of different countries Total AVE – sum of each of the ad valorem equivalents

32. Training of Trainers in Market Analysis Example – why is this is an issue? Imagine Switzerland applies a tariff of $100 per ton to imports of fish fillets from South Africa & Ghana If Ghanas exported fish fillets were worth $200 per ton If South Africas exported fish fillets were worth $100 per ton the equivalent tariff would be 100% the equivalent tariff faced would be only 50% !

33. Compare exporters AVEs make it easy to compare the protection applied to different exporters

34. Additional support material A glossary to look up tariff terminology

35. Search the Glossary for the term you with to learn more about

36. Read about the Market Access Map methodology for calculating AVEs

37. Training of Trainers in Market Analysis Sources of Data Market Access Map is updated as new tariff data becomes available. Data is sourced from: –2005 data currently available for 25 EU countries, USA, Canada, Switzerland and Tunisia –Tariff data reported to the UN Tariff and Market Access Database (UN TARMAC) of ITC and UNCTAD –Bound tariff data from the Consolidated Tariff Schedule of the WTO –Tariff quota data from WTO (agricultural notification of tariff quota) and national sources for bilateral and regional tariff quota agreements –Notifications from member countries of the WTO regarding anti-dumping duties and ITC collection directly from some countries. –Trade data from national sources, IDB (integrated database) /WTO and the COMTRADE database of the United Nations Statistics Division (UNSD).

38. Training of Trainers in Market Analysis Summary: features of MacMap WIDE GEOGRAPHICAL COVERAGE: tariffs applied by 170 countries to the products exported by over 200 countries and territories. WIDE COVERAGE OF INSTRUMENTS: Covers: ad-valorem tariffs; specific tariffs; tariff quotas; and antidumping duties PREFERENCES: Covers most bilateral and regional agreements. Rules of Origin and Certificates of origin are also included for many agreements. ANALYTICAL FLEXIBILITY: Permits analysis by region, by economic sector or by measure