1. Altmetrics: Where Are We Now and Where Are We Headed Next?
Lily Troia, Engagement Manager, Altmetric
Stacy Konkiel, Director of Education and Research, Altmetric

2. What we covered Existing landscape of research impact evaluation
What altmetrics are (and how you find them)
What altmetrics can do (thinking beyond the pdf)
Advocating for altmetrics engagement (exercises, brainstorming, activities, oh my!)
Almetrics: more than just post-pub evaluation
The future . . .

3. What does “impact” mean at your organization?
CC-BY HuoangP / Flickr

4. Discussion:
Impact means many things to different communities, often within a single organization
Organizations (and researchers) are being asked more and more to account for impact
Metrics = impact
Can we actually measure impact?
How can shift scholarly culture towards more qualitative evaluation of research outputs?

5. Indicators, attention . . . maybe influence, and sometimes downstream impact
Many purposes for tracking and assessing where (and among whom) research is being discussed
A richer picture of research sharing and dissemination benefits all participants in the research lifecycle; and thus,
Altmetrics serve as a complement to citation-based metrics and web analytics
While attention should not be conflated with quality, it can provide indicators of potential influence and impact
Regardless of an org or individual’s position/participation in the social web, it behooves those involved in the research process to be aware of conversations happening around our (or related) research)

6. How are researchers & institutions using Altmetric?
Research and evaluation services
- Identify & track influential research; assess impact & reach
Grants and reporting
- Target new grants & grantees; demonstrate value to stakeholders
Communications and reputation management
- Track press/social media; connect to opinion leaders
Marketing and promotion
- Highlight vital findings; benchmark campaigns and outreach
Collaboration and partnerships
- Discover disciplinary intersections & collaborative opportunities

7. Context is key
Dig into altmetrics data to uncover rich narratives and timely conversations
Consider demographic, geographic, and cultural differences
Getting away from the numbers
All impact is not good impact

8. Strategies for success
Align with your organizational mission and values
Keep the researcher at the center of the conversation
Consider each audience
Diversify communication efforts
Be proactive and think beyond “assessment”
Incorporate into regular workflows and reporting
Partnerships, partnerships, partnerships

9. Thanks! Stay in touch: lily@altmetric.com | @lilytroia
Altmetric.com