1. Magne-top Friend-gineers D-10 April 6, 2017
Josh Dunkley, Luke Lindsey, Dhrupad Patel, Nathan Stover
EF 152 Spring
Magne-top
Friend-gineers D-10

2. Customer Brooklyn Jolly Target Market (K-8th) 3rd Grader Female
Likes the idea of the magnetic top
Appeal to a younger generation of kids
Post 8th grade would get bored
Teach younger kids about physics at younger age

3. Product Design (Initial)
Original Design
Idea/design chosen through video seen on Youtube
Design includes plastic top, small magnets, and tape ring
Initially thought to spin based on iterations of the magnetic fields between top and ring

4. Product Design (Final)
Decided to switch up design
More practical
Simpler
Design was more convenient
Easier to place magnets
More mobility, but heavier
Built by using magnets and tape
3D printed shell

5. Marketing Video

6. Feedback/Results Magne-top spins for a reasonable amount of time
Shell makes it go slower; improvements with materials in future
Customer said product was fascinating
Smart and innovative idea

7. Cost/Time estimates Prototype cost about $24 to make
Roughly 20 minutes put into design and building prototype
Cost for 1000 units: roughly $20,538
$32 for rings made of poster board
$1336 for magnetic steel balls
$10,000 for magnets
$170 for tape used to hold everything together
$9,000 for top shell
Retail price: $24.99
$20.54 per unit to break even
Would make $4,452 back at retail price

8. Conclusion Our product works on the laws of magnetism
Magnetic fields/vortex
Product works well, but needs precision
New design will be made for prototype to prevent readjustment
Better material quality will make it lighter and spin faster
Customer liked the idea because it’s innovative and interesting
Hope to further improve design to reduce cost and improve toy quality