1. That Help Your Registry Grow With Participating Providers
Marketing Strategies
That Help Your Registry Grow With Participating Providers

2. Jose Rodriguez Director of Project L. O. V. E
Jose Rodriguez Director of Project L.O.V.E. Laurie Dietsch, MPH Immunization Registry Coordinator for Project L.O.V.E. Love Our Kids…Vaccinate Early!

3. OHIO Population of State = 11.4 million*
Cleveland = 478,000
Cincinnati = 331,000
Columbus = 702,000
Annual Birth Cohort = 155,700**
Franklin County (Columbus) = 17,400
* U.S. Census Data 2000,
** Ohio Department of Health Vital Statistics

4. 4DTaP:3Polio: 1MMR* 1MMR*:3HIB Ohio 76.3 74.7 Cuyahoga 74.0 72.8
Immunization Rates for Children
19-35 Months of Age
National Immunization Survey, Q1/2001-Q4/2001
4DTaP:3Polio:
1MMR*
1MMR*:3HIB
Ohio
76.3
74.7
Cuyahoga
74.0
72.8
Franklin (Columbus)
79.3
78.3
Rest of State
76.2
74.5

5. 4:3:1 Rates Retrospective Study (ODH – 2000)
Suburbs = 83%
Urban Areas = 62%
Ohio Medicaid Study (2002)
Total Medicaid = 49%
Managed Care = 58%
Fee For Service = 46%

6. Project L. O. V. E. (Love Our Kids. Vaccinate Early
Project L.O.V.E. (Love Our Kids...Vaccinate Early!) is a unique partnership between Franklin County hospitals, area physicians, City of Columbus and Franklin County Health Departments, local businesses and community organizations, whose goal is to assure that Franklin County 2 year-olds are fully immunized.

7. Project LOVE’s Two Primary Goals
Market Ohio’s Immunization Registry (IMPACT SIIS) among central Ohio physicians in order to establish a centralized source of individual immunization records across the county and state
Improve current immunization levels throughout the general population in Franklin County

8. February 9, 2002 Registry Kickoff Policy Luncheon
National Speakers – Betty Bumpers
Local Health Department Officials
Politicians (Michael B. Coleman, Mayor of Columbus)
Policy Luncheon
Foundation Heads
CEO’s

9. Education/Influence General Media Newsletters and Articles
Newspaper and Television
Newsletters and Articles
Our own
Hospitals
Medical Associations
OAFP, AKC, etc

10. Direct Approaches
Mail
General Mailings
Targeted Mailings

11. Canvassing/Sales Calls
Site Visits
Follow-up Calls

12. Working With Partners Medical Centers Physician Associations
Immunization (IAP) Programs
NIIW and NIAM
CASA and MOBI
VFC Reps

14. Funding Sources Columbus Medical Association Foundation
Electronic Birth Certificate Funds
Hospital Partners
Columbus Health Department
Columbus Compact Corporation (Empowerment Zones)

15. Project L.O.V.E. Partners
Hospitals (Mount Carmel, Doctors, Grant, Riverside, Ohio State University and Children’s)
Foundations (Columbus Medical Association Foundation and The Columbus Foundation)
Ross Labs
2 Health Departments (Franklin County Board of Health and Columbus Health Department)
Pharmaceutical Companies (Merck, Wyeth & Glaxo Smith Klein)
Columbus Compact Corporation
Media (NBC4)
Political Officials (Mayor and Representatives)

16. Marketing Materials
Website

18. Immunization Registry Brochure Targeting Providers

20. Stair Step Folder

22. Rolodex Card and Training Manual

24. Columbus Health
Department