1. Team Name Who is my customer? What is my product?
Week #2
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EL name
(Entrepreneur Lead)
AL name
(Academic Lead)
Mentor name
(Business Mentor)
Business Hypotheses
Who is my customer?
What is my product?
Why will my customer buy my product?
Introduce myself as a new employee with a background of the electrospinning. The difference approach to fabricate the

2. Your Positioning Statement
Sentence 1
FOR (your target customer), who needs to (problem or need),
(your product) is a (category name)
THAT
(main benefit)
Sentence 2
Unlike (competitors), our product (what it does better).
Giving (customers) (advantage)
See Examples on Next Slide

3. Interview Count
IN PERSON
SKYPE
FACE TIME, ETC.
Phone
New
Total

4. Interviews (Name, Title) Why This Person or Organization
Findings/Impressions
(1)
(2)
(3)
(4)
(5)

5. Lessons Learned Hypothesis:
What did you think prior to starting the interviews?
What were you testing?
Experiment:
What did you do to test your hypothesis?
What key questions did you ask in your interviews?
Results:
What did you find?
Include a direct customer quote if it is illustrative of what you learned.
Iterate:
What are you going to do next?
Who will you interview? What do you hope to learn?
Talk about the value propositions. Conclusion: we found market fit if we can the performance requirement cost effectively, most of the companies we spoke to requested laboratory samples and they will provide specification for their applications

6. Screen Shot or Link to Your Online Business Model Canvas

7. Business Model Canvas Revise to reflect what you learned this week:
Value
Propositions
Customer Segments
Revise to reflect what you learned this week:
What customer need are we satisfying or what customer problem are we solving?
What value to we deliver to the customer?
Why will the customer choose our product/ technology over others?
Pick one segment and focus. Revise to reflect what you learned:
Who does our technology create value for?
What are their demographic characteristics?
What traits do they have in common?
Talk about the value propositions. Conclusion: we found market fit if we can the performance requirement cost effectively, most of the companies we spoke to requested laboratory samples and they will provide specification for their applications