1. Summer Audience Composition
In Addition To The Reach Provided By TV, Look No Farther Than The Local Cineplex To Find Millennials During The Summer
Cinema has a much higher composition of Millennials than digital platforms
Summer Audience Composition
Cinema vs. Total Internet (July)
VAB: THE REAL SUMMER GETAWAY
Source: Nielsen Cinema Audience Report, July 2017 for cinema audience composition. VAB Analysis of comScore July 2017, Media Trend Multiplatform for Total Internet based on unique visitors. Composition for both cinema and digital based on P2+.