1. Almost All Adults 18-49 Go To The Movies At Least Once A Year
In 2016, the typical moviegoer bought 5.3 tickets over the course of the year while adults went to the movies an average of 6.5 times a year, an increase of 0.6 from 2015.
THE SURROUND SOUND OF CINEMA: PART I
Source: Nielsen Media Impact, based on Nielsen Total Media Fusion/GfK MRI Survey of The American Consumer, 6/25/16 – 6/24/17. Cinema reflects Screenvision and NCM footprint. Frequency data based on The MPAA Theatrical Market Statistics Report 2016.