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Typographic conventions
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Replacing or combining different fonts
*Replacing or combining different fonts *Replacing or combining upper and lower case *Combining different- sized letterforms *Reversing out type *Altering the proportion of letters and words *Using drop shadows *Exploring framing and devices *Replacing or combining type styles, such as different weights, italics, underlines, strokes, or strike –throughs *Adjusting Kerning *repeating letters or words *Rotation, reversal, or mirror image letter forms *Using type on a path *Altering the alignment of letters and words *changing the baseline in words *Warping type *Exploring negative and positive relationships *Extending letter forms *Cropping letterforms *Exploring proximity of letterforms, for example – overlapping, touching, the spaces in between. *Blurring Letterforms *Using type masks to fill type with an image, texture, or pattern *Stacking letterforms *Incorporating symbols, shapes, and /or imagery with the letter forms *Using gradients fills in selected letters or words
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Replacing or combining different fonts
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Replacing or combining upper and lower case
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Combining different- sized letterforms
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*Reversing out type
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Altering the proportion of letters and words
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*Using drop shadows
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Exploring framing and devices
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*Replacing or combining type styles, such as different weights, italics, underlines, strokes, or strike –throughs
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*Adjusting Kerning
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*stacking type and letterforms
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*Rotation, reversal, or mirror image letter forms
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*Using type on a path
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*Altering the alignment of letters and words
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*Warping type
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*Exploring negative and positive relationships
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*Cropping letterforms
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*Exploring proximity of letterforms, for example – overlapping, touching, the spaces in between.
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*Blurring Letterforms
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*Using type masks to fill type with an image, texture, or pattern
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*Incorporating symbols, shapes, and /or imagery with the letter forms
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*Using gradients fills in selected letters or words
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