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Typographic conventions

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Presentation on theme: "Typographic conventions"— Presentation transcript:

1 Typographic conventions

2 Replacing or combining different fonts
*Replacing or combining different fonts *Replacing or combining upper and lower case *Combining different- sized letterforms *Reversing out type *Altering the proportion of letters and words *Using drop shadows *Exploring framing and devices *Replacing or combining type styles, such as different weights, italics, underlines, strokes, or strike –throughs *Adjusting Kerning *repeating letters or words *Rotation, reversal, or mirror image letter forms *Using type on a path *Altering the alignment of letters and words *changing the baseline in words *Warping type *Exploring negative and positive relationships *Extending letter forms *Cropping letterforms *Exploring proximity of letterforms, for example – overlapping, touching, the spaces in between. *Blurring Letterforms *Using type masks to fill type with an image, texture, or pattern *Stacking letterforms *Incorporating symbols, shapes, and /or imagery with the letter forms *Using gradients fills in selected letters or words  

3 Replacing or combining different fonts

4 Replacing or combining upper and lower case

5 Combining different- sized letterforms

6 *Reversing out type

7 Altering the proportion of letters and words

8 *Using drop shadows

9 Exploring framing and devices

10 *Replacing or combining type styles, such as different weights, italics, underlines, strokes, or strike –throughs

11 *Adjusting Kerning

12

13 *stacking type and letterforms

14 *Rotation, reversal, or mirror image letter forms

15 *Using type on a path

16 *Altering the alignment of letters and words

17 *Warping type

18 *Exploring negative and positive relationships

19 *Cropping letterforms

20 *Exploring proximity of letterforms, for example – overlapping, touching, the spaces in between.

21 *Blurring Letterforms

22 *Using type masks to fill type with an image, texture, or pattern

23 *Incorporating symbols, shapes, and /or imagery with the letter forms

24 *Using gradients fills in selected letters or words


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