1. Minimal Interest In Out-Of-Home Is Evident Across the Age Spectrum
Consumer’s Interest in Advertising Places:
“N o t M u c h I n t e r e s t”
A18-24
A25-34
A35-49
A50+
Ads on Billboards
36%
37%
35%
33%
Ads at Bus Stops / Train Stations
19%
18%
13%
11%
Ads In Sports/ Entertainment Events
17%
16%
13%
10%
Ads on Top of Taxis
16%
16%
12%
10%
Ads in Movies
27%
27%
24%
18%
At Airports
17%
16%
14%
11%
On Posters at Movie Theaters
21%
16%
13%
10%
On Buses/Trains
26%
24%
19%
17%
Ads on Postcards
13%
11%
11% 9%
Source: MRI Doublebase 2017; ; Interest in TV Advertising based on “Any Agree, Neutral, Any Disagree”