1. Year 12 media th May 2018
Revision & essay practice
Why do you think Jungle Book 2016 was even more successful than the 1967 version?

2. Reasons for success of JB16
Technical, visual, cinematography, CGI
Appeals to new and old audiences
-Genre aspects – darker, action-adventure
-Reinvention- not a musical comedy
-Moves away from trad stereotypical reps
Budget; Disney’s power as a conglomerate, ‘big 6’
Disney controls marketing and distribution (vertical integration)
Voicecast
New formats & platforms (‘long tail’)
There is no doubt that the Jungle Book 2016 was a huge success for the Disney Corporation and its director-producer …..
Its US opening box office was …..
So far, the film has made ….
It is surprising that a modern PG film has been so successful, as modern audiences are, as Fiske says, fragmented, diverse and hard to reach.
There are many reasons for its success.
Fiske
Neale
Propp
Todoov
Levi-Strauss
Postmodernism
Baudrillard – hyperreality
David Hesmondhalgh
Chris Anderson
Clay Shirky