1. Analyzing the Audience and Setting

2. Audience-Centeredness
Audience Members tend to be egocentric:
The tendency of people to be concerned above all with their own values, beliefs, and well-being.
Audience-Centeredness involves:
Keeping the audience foremost in mind at every step of speech preparation and presentation.

3. Questions for Audience-Centeredness
To whom am I speaking?
What do I want them to know, believe, or do as a result of my speech?
What is the most effective way of composing and presenting my speech to accomplish that aim?

4. Factors of Demographic Audience Analysis
Age
Gender
Sexual orientation
Racial, ethnic, and cultural background
Religion
Group membership

5. Other Questions to Ask:
Are they a general or specific audience? Why are they there? Why does this matter?

6. What are their Values?
In-depth analysis could include surveying or interviewing audience members
Closed-ended questions
Scale questions
Open-ended questions

8. Fixed-Alternative Question
Do you know what the insanity plea is in the U.S. legal system?
Yes___________
No____________
Not Sure_______

9. Scale Question
Do you agree or disagree with the following: Expert psychologists can determine with a high degree of accuracy whether or not a defendant is criminally insane.
strongly agree
mildly agree
mildly
disagree
strongly
disagree
undecided

10. Situational Analysis Where and when will the speech take place?
How long am I expected to speak?
How many people will attend?
What equipment is there?
How formal is the event? (Will I be able to interact with the members?)
Who else will be speaking?
Are there any special circumstances I should be aware of?