1. Promotion Unit #2
No books needed today

2. Kentwood Marketing Inc.
Promotional Unit
Branding Challenge

3. Kentwood Marketing, Inc.
Your Client: Candy company
Target Market: Youth of the world, ages 15-19
Product: New “energy” candy bar – chocolate + caramel + peanuts
Task 1: Develop name of the bar
Task 2: Write a creative tag line (appropriate) that will be used in all aspects of their promotional mix. You must come up with three and rank them in order of preference.
Note: Needs to be timeless (non-generational)
1st
Period
2nd Period
6th Period
Before class is over you must present yours to our company. They will be viewed and voted on by the other Marketing classes who will rank the top three in order.