1. Implementing Mobile Ticketing
Humboldt Transit Authority System Information
55 Employees
HTA Operates Fixed, Commuter, and Intercity routes
1,300,000 miles driven/year
775,000 rides/year
We’re have a small staff and not a lot of time to devout to mobile ticketing

2. Implementing Mobile Ticketing
Why Token Transit?
Affordable start up
Pilot program
No up-front capital costs
Passenger convenience
Over 75% of Americans own a smart phone
Able to utilize debit/credit cards to purchase tickets in real time

3. Implementing Mobile Ticketing
Why Mobile Ticketing?
Easier boarding process for new riders
Having the correct fare takes the fear out of trying public transit
Reduce cash transactions on the bus for quicker boarding times.
We operate different systems within Humboldt county with several types of passes and discounts. It can be intimidating for someone wanting to “try out” public transportation.
We have signs posted everywhere to have your fare ready and exact change

4. Implementing Mobile Ticketing.
Cash fares down from 8% to 5% since implementing TT.
Cash fares reduced from 8% to 5% since using token transit

5. Implementing Mobile Ticketing
Why Mobile Ticketing?
Bus stops in remote areas
No ticket vending machines or ticket outlets to purchase bus tickets
HTA sells tickets at our main office in Eureka and 10 miles north in Arcata.
(Offer online/mail orders)

6. Implementing Mobile Ticketing
Implementation Process
Set up third party payment processor
Provided TT information on HTA’s systems and fares
Provided employee training
Handouts & 15 minute training on the app.
Distributed marketing materials for passengers & posted on social media
(Materials provided by TT)

7. Implementing Mobile Ticketing
How it Works
Passengers can download the Token Transit mobile app for both iOS and Android.

8. Implementing Mobile Ticketing
How it works
Token Transit sends s of upcoming images & keywords that we post for the drivers
TUESDAY
WEDNESDAY
THURSDAY

9. Implementing Mobile Ticketing
How it works
Passengers show their phone with the app (open) to the drivers who verifies the image and keyword.

10. Implementing Mobile Ticketing
How it works
HTA is currently testing the use of beacons. Passengers can place their smart phones over the target and will beep when the ticket is verified

11. Implementing Mobile Ticketing
Token Transit Uses
Ability for users to send passes to others from phone or PC
This has been a helpful tool for our dispatcher
Promotions
An to TT admin is all it takes to implement transit fare promotions.
We started by offering 50% off for initial TT purchases.
New system start up
Last week we started a taxi voucher (pilot program) service for a small rural community. Instead of printing up costly tickets for our GFI farebox we were able to offer passes via TT.
Next steps
Using TT for Social Agencies, Government Agencies, and the local Junior College.

12. Implementing Mobile Ticketing
Troubleshooting
Like most rural agencies, we have a small staff and not
a lot of time or expertise to deal with issues related
to the phone app.
Most of our issues are with passengers purchasing the wrong pass or getting the app to work correctly. We refer them to the help number that is on the app and TT website and 99% of problems are solved
To date, we have not received any reports from drivers regarding fraudulent use.
The beacons will improve accuracy to passenger counts. We receive weekly ridership reports from TT that is matched up with our farebox reports.

13. Implementing Mobile Ticketing
THANK YOU