1. Broadcast Media Social Media
Community Transformation Project: SMART day
Broadcast Media
Social Media

2. 2. What can we hope to achieve
1. Why use media
2. What can we hope to achieve
3. What should we not expect it to achieve
4. Ten Top Tips for staying focussed

3. “You are the salt of the earth…
You are the light of the world. A city set on a hill cannot be hidden. Nor do people light a lamp and put it under a basket, but on a stand, and it gives light to all in the house.
In the same way, let your light shine before others, so that they may see your good works and give glory to your Father who is in heaven.”
Matt 5:13 -16

4. "Arise, shine, for your light has come, and the glory
of the LORD rises upon you.”
Isaiah 60:1
“Put out into deep water and let down your nets for a catch.”
Luke 5:4
“…you are a chosen people.
You are royal priests, a holy nation,
God's very own possession.
As a result, you can show others
the goodness of God,
for he called you out of the darkness
into his wonderful light.”
1 Peter 2:9
“How can they believe in the One of whom they have not heard?
How can they hear without someone to preach?…
How beautiful are the feet of those who bring good news!”
Romans 10:15

5. but it fell to me to give the lions roar”
“I was not the lion
but it fell to me to give the lions roar”

6. UK local news brands (digital / print) read by 42 million people
Local is powerful
UK local news brands (digital / print) read by
42 million people
1000 local newspapers / media titles
1400 local media websites

7. Local press love stories of local people doing incredible things
Stay Local
Local press love stories
of local people doing incredible things
Stories
Facts
Stats

8. Well written press release
Make it easy
Well written press release
Great photo
Send straight to them

9. Be persistent Don’t be afraid to ask

10. 1. Find local papers / BBC radio in your area
6 steps to success:
1. Find local papers / BBC radio in your area
2. Contact them to find the right journalist
3. Put together your press release
4. Ask when it is best to send
5. Send press release and image
6. Call to check it has arrived

11. Social Media

12. Social media can provide:
ROAR
Social media can provide:
Response - hope, answer / solution to a problem
Opportunities - people, partnerships, participation, promotion, particulars
Awareness - of own project and others
Reminder - of what you do and why

13. Engagement not Involvement Interest not Commitment Raw & Real
However…
Engagement not Involvement
Interest not Commitment
Raw & Real

14. Social Media Scheduling Tools
Hootsuite – Free plan with basic scheduling features
Buffer – Free plan, Good for scheduling across multiple networks
TweetDeck – Free, good for managing active Twitter campaigns
MeetEdgar - $49/ month – Lets you create a queue so you’ve always got something to post

15. Check for daily trends (search)
# HASHTAGS
Check for daily trends (search)
Join in
all-hashtag.com

16. 10 Top tips for staying focussed:
Remember your WHY
Remember the PEOPLE
Set a STRATEGY
Suss out your BEST TIME
Suss out others BEST TIME
Set a SCHEDULE
Get INSPIRED by others
INTERACT with others
Note POSITIVE REACTIONS / SHARING
REWARD yourself