1. Communication & Marketing Toolkit
Jennifer Coffey, PhD
SPDG Program Lead
OSEP

2. Goals for Today
Increase awareness of the Toolkit
Share/review main tenets of communication
Prompt ideas for your communication plan

3. Ground Rules

4. What are your aims and ambitions?
Share them

5. Know your audience

6. What do you want to convey?

7. Decide who is responsible for which pieces

8. Poll Question
Have you started working on or modifying your communications plan?
Yes No
We are happy with our current communications plan.

9. Creating a Strategic Communications Plan
Ask questions about:
Current messaging
Audiences
Outlets
Challenges
Create a roadmap to a successful outcome (goals, objectives)

10. Poll Question
Which element of a communications plan may be the most difficult for your SPDG?
Messaging: Who you are, what you do, value you provide, rationale
Audiences: Everyone with whom you must communicate, then prioritized
Break them up by importance into groups of 3
Ask yourself if your message will be meaningful to these groups
Goals: Long-term aspirations of an ideal future state. A sample goal: “Increase participation in rural areas.”
Objective: Intended outcomes that are specific and measurable
Strategies: Provide direction, focus, and guidance. This is the how.
Tactics: Actionable items to help achieve strategies. Consider resources and time. Make a list of channels you control, channels others control but don’t have a cost, and those that have a cost.

11. New Jersey’s Communication Plan Development