1. YMCA of Fredericton Strategic Plan 2019-2021
Healthy People for Healthy Communities

2. Plan Y – Our Commitment Vision Mission Values
Healthy People for Healthy Communities
Mission
We are a charitable organization that works in partnership with our community to help everyone reach their full potential through the promotion of a healthy body, mind and spirit.
White on green here is hard to read.
Values
Fun
Caring
Inclusiveness
Respect
Accountability

3. We value…
FUN Safe and enjoyable experience for all members and their families CARING Acting with concern and compassion for the well-being of others INCLUSIVENESS Creating an environment where all people can be their authentic self and actively participate RESPECT Recognizing and protecting the inherent worth of oneself and others ACCOUNTABILITY Being dependable and accountable for choices, actions and commitments

4. Plan Y Y Family Experience Sustainability Our Priorities Community
Impact

5. Sustainability Member growth Donor participation
Strong financial management

6. Y Family Experience Provide a quality experience for all
Regular investment in our buildings and equipment

7. Community Impact Increase the impact of community outreach programs
A lead community wellness organization

8. Communications and Engagement Leveraged Information and Technology
Plan Y - Enablers
Each enabler impacts multiple aspects of our work simultaneously. Together, they create the fundamental underpinnings for our work.
Communications and Engagement
Philanthropy
Strategic
Partnerships
Leveraged Information and Technology

9. Plan Y Enablers
Technology
Information &
Measure our impact every day to continuously improve our programs and services;
Leverage our information systems to improve our member experience
Philanthropy
Fostering a culture of philanthropic giving makes the work of the YMCA possible;
Opportunities for members to deepen their connection with the YMCA and expand our circle of donors and supporters

10. Plan Y Enablers
Communications & Engagement
Design our services and programs in partnership with our members and clients
Better communication of our impact in the community, “We are much more than a gym”
Strategic Partnerships
Build bridges with our municipal and community partners to grow our collective impact;
Find efficiencies in our operations through partnerships with like minded organizations

11. Our Growth Segments Families Aging Population Youth (12-18) Indigenous
Newcomers

12. Healthy People for Healthy Communities