2. WEBINAR Predictions 2016: IoT’s Impact Inside Companies
Frank E. Gillett, Vice President, Principal Analyst @FrankGillett
December 15, Call in at 12:55 p.m. Eastern time

4. Agenda
How will businesses evolve IoT priorities?
What will be the IoT themes for 2016?
What new IoT tech categories will emerge?
How will consumer IoT evolve in ?

5. Agenda
How will businesses evolve IoT priorities?
What will be the IoT themes for 2016?
What new IoT tech categories will emerge?
How will consumer IoT evolve in ?

6. Business Operation Prediction 1: Businesses shift the IoT talk from tech to connected customers . . .

7. Business Operation Prediction 2: Product-as-a-service models begin to change financial reporting.

8. Case example: Kaeser Compressors Compressed air-as-a-service
Image source: Alamar Systems (

9. Business Operation Prediction 3: “Is there an app for that
Business Operation Prediction 3: “Is there an app for that?” becomes the norm for product sales — and “What usage costs?”.

10. Business Operation Prediction 4: Companies move from managing transactions to managing relationships.

11. We're tripping over each other."
“We’re going from using the customer as a sensor find out about the product’s performance, to putting sensors in the product to learn about the customer’s experience.”
"The days of 20 people involved in every step from the business objective down to posting the blog is insanity.
We're tripping over each other."
Russ Fadel
President of ThingWorx — a PTC company
At LiveWorx conference, May 2015

12. Action for CIOs:
Build joint teams with product managers and business process owners.

13. Agenda
How will businesses evolve IoT priorities?
What will be the IoT themes for 2016?
What new IoT tech categories will emerge?
How will consumer IoT evolve in ?

14. Prediction 1: The hype of IoT continues
23% >33%
2015
enterprise telecom decision-makers have implemented some form of IoT.
+ 29% Planning to implement within 1 year
2016
global enterprises expected to have implemented some form of IoT.
+ >33% Planning to implement within 1 year

15. Prediction 2: Security tops the list of IoT concerns
MM3: What are your firm’s concerns, if any, with deploying M2M/Internet of Things technologies? (All that apply)
Source: Forrester’s Global Business Technographics® Networks And Telecommunications Survey, 2015 and MM3

16. Prediction 2: Security tops the list of IoT concerns
Q.MM3

17. Prediction 3: As IoT adoption increases, so does “IoT washing”. . .

18. Action for CIOs:
Engage with CISO on mapping IoT security challenges.

19. Agenda
How will businesses evolve IoT priorities?
What will be the IoT themes for 2016?
What new IoT tech categories will emerge?
How will consumer IoT evolve in ?

20. Prediction 4: Connected devices need unique authorizations and permissions
Identity
orchestration

21. Prediction 5: “Bigger data” needs analytics solutions to match
IoT
analytics

22. Prediction 6: New classes of enterprise products tackle IoT tech challenges
Enterprise mobile
management

23. IoT subscription and billing
Prediction 6: New classes of enterprise products tackle IoT tech challenges
IoT subscription and billing

24. Action for CIOs:
Evolve cross-functional skill sets and planning for IoT.

25. Agenda
How will businesses evolve IoT priorities?
What will be the IoT themes for 2016?
What new IoT tech categories will emerge?
How will consumer IoT evolve in ?

26. Prediction 1: Home insurance companies begin to broadly promote smart home discounts

27. Prediction 2: Use of IoT reaches 33% across home, wearables, and car for US online adults
7% US online adults adopted connected smart home device in 2015.
Source: Forrester’s North American Consumer Technographics® Devices and Telecom Online Benchmark Recontact Survey, 2015
21% US online adults reported using wearable device in 2015.
Source: Forrester’s North American Consumer Technographics® Consumer Technology Survey, 2014

28. Consumer interest in smart home is strong and growing
Total
37%
57%
of US online adults
use or are interested (4 or 5) in using at least one connected device
33%
33%
31%
30% 6%
of US online adults
use one or more connected devices
30%
28%
27%
25% 2%
of US online adults use 3+ connected devices
25%
25%
23%
21%
Base: 4,646 US online adults (18+); Source: Forrester’s North American Consumer Technographics® Devices And Telecom Recontact Survey, 2015

29. OBD devices make any car a connected car.
Prediction 3: Auto “appcessories” keep consumers happy until the connected car arrives
OBD devices make any car a connected car.
Source: “The Next Act For Usage-Based Car Insurance” Forrester report
Source: Mid-Atlantic AAA ( and Automatic (

30. Action for CIOs: Map the role of IoT data across the customer journey
3. Increase brand affinity and repurchase intent by increasing customer benefits and engagement.
2. Transform the post-purchase experience by creating new forms of customer interaction and engagement.
1. Ease and accelerate entry into the customer life cycle by personalizing and contextualizing offers.
Map the role of IoT data across the customer journey
Source: “Brief: The Internet Of Things Will Transform Customer Engagement”

31. Key Takeaways
As IoT adoption increases, so do IoT tech challenges

32. Key takeaways: IoT talk will shift to business metrics, not tech.
IoT hits mainstream adoption, and a backlash.
New classes of IoT tech emerge.
Smart home and connected car inch into consumer adoption.

33. Action for CIOs:
Build joint teams with product managers and business process owners.
Engage with CISO on mapping IoT security challenges.
Evolve cross-functional skill sets and planning for IoT.
Map the role of IoT Data across the customer journey.

34. Frank E. Gillett

35. IoT related research reports
“Brief: CIOs Will Architect And Operate The Internet Of Things”
“Enrich Customer Life-Cycle Understanding With Customer Journey Maps”
“Internet-Of-Things Software Platforms Simplify Transformation Of Business Operations”
“Predictions 2016: The Race To Digital”
“Quick Take: Connected-Home News Obscures Advances In Offerings For A Broader Audience”
“An S&R Pro’s Guide To IoT Security”
“The Smart Home Finally Blossoms”