1. Warm-up
Take a reading from the grey table and write three comments about the article as your warm-up.
(if you are using a warm-up pass you don’t need to write anything down, just read the article)

2. Voter Behavior unit 2

3. Deciding Whether to Vote
U.S. typically has low voter turnouts.
Some argue it is a rational choice to not vote.
Political Efficacy: The belief that one’s political participation really matters.
Civic Duty: The belief the in order to support democratic government, a citizen should always vote.

4. The Decline of Turnout: 1892-2004

5. Who Votes?
Education: More education = more likely to vote. Most important factor.
Age: Older = more likely to vote.
Race: Caucasian = more likely to vote. BUT, other ethnicities are higher with comparable education.
Gender: Female = more likely to vote.
Marital Status: Married = more likely to vote.
Union Membership: Union member = more likely to vote.
Traits are cumulative - possessing several adds up.

6. Who Votes?

9. Mandate Theory of Elections
The idea that the winning candidate has a mandate from the people to carry out his or her platforms and politics.
Politicians like the theory better than political scientists do.

10. Trustee v. Delegate models
Trustee model - Constituents elect their representatives as 'trustees' (or 'entrust' them) for their constituency. These 'trustees' have autonomy to deliberate and act in favor of the greater common good and the national interest, even if it means going against the short-term interests of their own constituencies. Delegate model - constituents elect their representatives as delegates for their constituency. These delegates act only as a mouthpiece for the wishes of their constituency, and have no autonomy from the constituency.

11. Political Cartoon
With a partner, make a political cartoon that illustrates how you feel about the following question: How effective is civic participation in creating political change/ achieving societal goals?
Then, write a paragraph explaining how your political cartoon answers that question.

12. Exit Ticket
How can we increase the political participation and voting turnout in our communities? How do we get people engaged in what’s happening in our towns, state, and nation?

13. Extra slides

14. Warm-up
How did you decide who to vote for in the local elections web quest on Wednesday?
Why do you think millennials don’t vote as much as previous generations?
What factors might affect voter turnout on election day?

15. Persuasive Techniques in Advertising
Avante Garde: The suggestion that using this product puts the user ahead of the times. A toy manufacturer encourages kids to be the first on their block to have a new toy.
Weasel Words: “Weasel words” are used to suggest a positive meaning without actually really making any guarantee. A scientist says that a diet product might help you to lose weight the way it helped him to lose weight. A dish soap leaves dishes virtually spotless.
Patriotism: The suggestion that purchasing this product shows your love of your country. A company brags about its product being made in America.
Transfer: Positive words, images, and ideas are used to suggest that the product being sold is also positive. A textile producer wanting people to wear their product to stay cool during the summer shows people wearing fashions made from their cloth at a sunny seaside setting where there is a cool breeze.
Plain Folks: The suggestion that the product is a practical product of good value for ordinary people. A cereal manufacturer shows an ordinary family sitting down to breakfast and enjoying their product.
Snob Appeal: The suggestion that the use of the product makes the customer part of an elite group with a luxurious and glamorous lifestyle. A coffee manufacturer shows people dressed in formal gowns and tuxedos drinking their brand at an art gallery.
Bribery: Bribery offers you something “extra.” Buy a burger; get free fries.
Bandwagon: The suggestion that you should join the crowd or be on the winning side by using a product—you don’t want to be the only person without it!

16. Developing a narrative Social media Negative campaigning Direct mail
Soundbites from the Presidential Debate 2012
1. “I’m sorry, Jim, I’m going to stop the subsidy to PBS. I’m going to stop other things. I like PBS, I love Big Bird. Actually like you, too.” – Mitt Romney
2. “But under Governor Romney’s definition, there are a whole bunch of millionaires and billionaires who are small businesses. Donald Trump is a small business. Now, I know Donald Trump doesn’t like to think of himself as small anything, but. . .” - Obama
3. “Look, I've got five boys. I'm used to people saying something that's not always true, but just keep on repeating it, and ultimately hoping I'll believe it.” - Romney
4. “Under the president’s policies, middle-income Americans have been buried. They’re just being crushed.” - Romney
5. “I have no idea what you are talking about, I maybe need to get a new accountant.” - Romney
6. “My attitude is, if you've got a corporate jet, you can probably afford to pay full freight.” - Obama
Marketing:
Developing a narrative
Social media
Negative campaigning
Direct mail
TV and radio

17. How Do We Vote?
1. I am a female Jewish lawyer who lives in New York City. 2. I am a white male Protestant banker who lives in Charlotte, NC. 3. I am a male Catholic Latino consultant who lives in Miami, FL. 4. I am a male Muslim African-American teacher who lives in Cleveland, OH. 5. I am a white male rancher who lives in Cody, Wyoming. 6. I am a 72 year-old retiree who lives on Social Security in Denver, CO. 7. I am a white male entrepreneur from Jackson, MS who earns more than $250,000 a year. 8. I am a White pizza delivery guy without a high school diploma from Philadelphia, PA.