1. Chap 4 Timing Message
Problem:
Audience is distracted

2. Chap 4 Timing
Solution Look for better time Consider your audience schedule / workload / frame of mind

3. Chap 4 Timing
Problem Audience is not focused on the issue or does not consider it important

4. Chap 4 Timing
Solution Find way to highlight priority of your topic Get convincing evidence of your solution Show them the “you benefit” Look for common ground

5. Chap 4 Timing
Problem: Audience cannot do what you want

6. Chap 4 Timing
Solution Determine what audience can do Tailor your message Use your audience to pass message Gain allies