1. Presentation skills I Persuasion through non-verbal communication
Session objective: To enable participants to increase the impact of their presentation through use of non-verbal messages

2. Contents What is persuasion (rhetoric)?
Pillars of persuasive communication skills
What is non-verbal communication?
Why is non-verbal communication important?
How to improve non-verbal communication

3. What is persuasion?
What is
persuasion?
Pillars of persuasive communication
non–verbal communication?
Why are non-verbal communication skills important?
How to improve your non-verbal communication skills
Use of space
Use of objects
Use of gesture
Use of mimics
Use of time
Use of touch
Persuasion (rhetoric) is a process of communication in which a communicator succeeds in voluntarily forming, sustaining or changing the attitudes or behavior of one recipient or a group of recipients in accordance with what the communicator intends by his or her own message

4. What is ‘persuasion’?continued
Pillars of persuasive communication
non–verbal communication?
Why are non-verbal communication skills important?
How to improve your non-verbal communication skills
Use of space
Use of objects
Use of gesture
Use of mimics
Use of time
Use of touch
The triptych of persuasion
Persuader
(communicator)
Persuadee
(recipient)
The communication medium

5. Pillars of persuasive communication
What is
persuasion?
Pillars of persuasive communication
non–verbal communication?
Why are non-verbal communication skills important?
How to improve your non-verbal communication skills
Use of space
Use of objects
Use of gesture
Use of mimics
Use of time
Use of touch
Delivery - voice, articulation (Expression), and body movement)
Disposition - the structure and arrangement of discourse
Style - appropriate use of language
Memory - speakers retention and grasp of content
Invention - the discovery of subject matters or proofs

6. Communication Message Sende r Receive r Encoding Decoding Feedback
What is
persuasion?
Pillars of persuasive communication
non–verbal communication?
Why are non-verbal communication skills important?
How to improve your non-verbal communication skills
Use of space
Use of objects
Use of gesture
Use of mimics
Use of time
Use of touch
Sende r
Receive r
Encoding
Message
Decoding
Noise
Feedback
Response

7. Influencing feelings and attitudes
What is
persuasion?
Pillars of persuasive communication
non–verbal communication?
Why are non-verbal communication skills important?
How to improve your non-verbal communication skills
Use of space
Use of objects
Use of gesture
Use of mimics
Use of time
Use of touch
53%
40% 7%
*Source: Mansel Dinnis Communications

8. How people gather information
What is
persuasion?
Pillars of persuasive communication
non–verbal communication?
Why are non-verbal communication skills important?
How to improve your non-verbal communication skills
Use of space
Use of objects
Use of gesture
Use of mimics
Use of time
Use of touch
86% 7% 4% 2% 1%
*Source: Mansel Dinnis Communications

9. Determinates of effective persuasion
What is
persuasion?
Pillars of persuasive communication
non–verbal communication?
Why are non-verbal communication skills important?
How to improve your non-verbal communication skills
Use of space
Use of objects
Use of gesture
Use of mimics
Use of time
Use of touch
Delivery
Objectics = The use of objects
Proxemics = The use of space
Chronemics = The use of time
Haptics = The use of touch
Kinesics = The use of expression, gestures(signals)
Paralinguistics = The use of oral but non-verbal aspects of spoken language

10. Use of space Intimate Personal Social Public What is persuasion?
Pillars of persuasive communication
non–verbal communication?
Why are non-verbal communication skills important?
How to improve your non-verbal communication skills
Use of space
Use of objects
Use of gesture
Use of mimics
Use of time
Use of touch
Intimate
Personal
Social
Public

11. Use of objects To increase confidence To reduce nervousness
What is
persuasion?
Pillars of persuasive communication
non–verbal communication?
Why are non-verbal communication skills important?
How to improve your non-verbal communication skills
Use of space
Use of objects
Use of gesture
Use of mimics
Use of time
Use of touch
To increase confidence
To reduce nervousness
To convey a message
To become more authoritative

12. Use of posture and gesture
What is
persuasion?
Pillars of persuasive communication
non–verbal communication?
Why are non-verbal communication skills important?
How to improve your non-verbal communication skills
Use of space
Use of objects
Use of gesture
Use of mimics
Use of time
Use of touch
Posture
Gestures
Balanced and comfortable
Shoulders square to audience
Arms at side
Move gestures outside of comfort zone (shoulder to hips)
Make movement meaningful
Benefits
Confident image
Involves audience
Easier to follow key points

13. Use of mimics Facial expressions Eye contact Benefits
What is
persuasion?
Pillars of persuasive communication
non–verbal communication?
Why are non-verbal communication skills important?
How to improve your non-verbal communication skills
Use of space
Use of objects
Use of gesture
Use of mimics
Use of time
Use of touch
Facial expressions
Eye contact
Convey your emotions, smile or frown etc.
Must be natural
Practice in front of mirror
3-5 seconds
Complete a sentence with one person
Eye contact with those who ask for it
Benefits
Include audience
Prepares the audience for what is coming
Easier to follow presentation

14. Use of time Why? When? How? What is persuasion?
Pillars of persuasive communication
non–verbal communication?
Why are non-verbal communication skills important?
How to improve your non-verbal communication skills
Use of space
Use of objects
Use of gesture
Use of mimics
Use of time
Use of touch
Why?
When?
How?

15. Use of touch Why? When? How? What is persuasion?
Pillars of persuasive communication
non–verbal communication?
Why are non-verbal communication skills important?
How to improve your non-verbal communication skills
Use of space
Use of objects
Use of gesture
Use of mimics
Use of time
Use of touch
Why?
When?
How?