1. Presentation on change evolution and competitive landscapes (created March 2017)
PROFESSOR ROBIN MATTHEWS
KINGSTON UNIVERSITY BUSINESS SCHOOL LONDON
ACADEMY OF NATIONAL ECONOMY MOSCOW
MOSI YOSHKAR-OLA
ECONOMIC STRATEGIES
PRESIDENT OF THE LEAGUE OF CORPORATE STRATEGY AND ACCOUNTING
http/
2/28/2019
robindcmatthews.com

2. Evolution and change distinction TYPES OF SYSTEM CHANGE
TTYPES OF ypest
Random
no pattern
Normal distribution
Bell shaped or approximately so
Fat tailed distributions
change on all scales possible; Black Swans
Deterministic
predictable iff imformation perfect
Chaotic
Deterministic but CDIC
Catastrophic
Singularity and great extinctions
Self ordered criticality
Attraction to tipping points; major (phase) transitions.
TYPES OF SYSTEM CHANGE
distinction
change
Evolution
2/28/2019

3. From
Bettis RA, Hitt MA The New Competitive Landscape.
Strategic Management Journal 16 : 7-19.

4. CHROMOSOMES ARE
LONG STRANDS OF DNA
GENES ARE CHUNKS OF DNA THAT ENCODE INFORMATION ABOUT TRAITS

7. NATURAL SELECTION
Natural selection operates at the phenotype level and affects the gene pool of a population – the genotype level
Gene pools of a population are also affected by random mutations and genetic drift
Darwin conceived of evolution as a very slow incremental process
Eldridge and Gould added sudden or punctuated equilibrium to the evolutionary process.
We must take account of what slow and sudden mean in evolutionary time.
Transmission to future generations depends on Mendelian or genetic processes.
Darwin was influenced by Thomas Malthus
Evolution at the biological and cultural level interact (memes)
The idea of natural selection in a distorted form appears as versions of competition and competitive advantage in airport style textbooks and the popular press.

10. ADAPTATION; BARRIERS Organizational grammar Tradeoffs: Barriers
exploration/exploitation, adaptation/control, stability/flexibility
Barriers
Expertism: Experience, safe pair of hands, neurons that fire together wire together, mind sets
Complexity catastrophe: complex networks, percolation, (SDIC perhaps),TBTF
Path dependence: opportunities, leverage, resource/asset base
Overcoming barriers
Autonomy, hierarchy, diversity tradeoffs again

11. Selected References
Beinhocker, Eric D. "On the Origin of Strategies." The McKinsey Quarterly. McKinsey & Company, Inc., 22 Sept Web. 03 Mar
Beinhocker, Eric D. “The Adaptable Corporation.” McKinsey Quarterly, , Pp [Electronic Resource]." Beinhocker, E. - The Adaptable Corporation. McKinsey Quarterly, , Pp | University of South Wales. N.p., n.d. Web. 03 Mar