1. Professor Christopher Hood Chair of the Working Party
Summing up
Professor Christopher Hood
Chair of the Working Party

2. Type of personalisation
In what sense can these technologies deliver ‘personalised healthcare’? (p.183)
Type of personalisation
Tailored to individual
Whole person
Consumer good
Responsibility on individuals
Online health information ~ 
Online health records
Online medicines X
Telemedicine
Genetic profiling
Body imaging

3. What consumer-choice challenges arise from these technologies?
Many developments lead to new ways of providing healthcare as a consumer good
Choice needs to come with good information and advice
Individual choice has to be balanced with fairness and social solidarity

4. What responsibility challenges arise from these technologies?
Dangers in stressing more individual responsibility when information is ambiguous or imperfect
May impersonalise rather than personalise healthcare if they bypass expert mediation by family doctors
Responsibility for handling risk should be handled by those best placed to manage it – state, doctors or individuals

5. In a nutshell The technologies are still developing
They mix potential benefits and harms
They bring key ethical values into conflict
They could transform medical practice, but hard to predict how much use will be made of them in the future
They need close and regular scrutiny
We should be cautious of exaggerated claims made about these developments