1. BTEC Business
Unit 4
P4, D2

2. Corporate Communication
This is anything official that a business has produced;
TV advert
Leaflet
Poster
Billboard
Reports

3. P4/ D2
Evaluate the effectiveness of business information and its communication as key contributors to the success of an organisation using examples.
Choose 5 pieces of information and explain the methods of communication they use.
Explain what the communication is
You should look at the strengths and weaknesses of the corporate communication in relation to the success of the business.
Compare it to its competitors
Explain how each method of communication can help the business to be more successful- this could be in terms of sales, motivation of staff, attracting investors
Recommend how the business could improve their methods of communication used.