1. The Alignment-Interest and Influence Matrix
1. Map actors on the matrix
2. Which are the most influential?
High
Develop enthusiasm to address topic
Learn in partnership
General level of alignment
Develop awareness and enthusiasm
Challenge existing beliefs
Low
Low
High
Interest in specific topic

2. How to use the Alignment- Interest and influence Matrix?
What do you need?
A flipchart
Markers of different colours
A diverse group with knowledge on the topic to address
Prepare by drawing the matrix on the flipchart paper. Only the axis. Do not include the recommendations inside each quadrant.

3. How to use the Alignment- Interest and influence Matrix?
In a group, answer 6 questions:
Who are the actors you work with directly and who participate in the process?
List them on a piece of paper or on an empty flipchart
2.How do all these stakeholders currently map to the Alignment-Interest Matrix?
Map the actors on the matrix
Consider trends by drawing arrows to illustrate the direction in which they are headed
3. Which are the most influential actors?
Draw a circle around the most influential actors

4. How to use the Alignment- Interest and influence Matrix?
4. Consider what should be done for the actors in each quadrant.
5. Which are the corporate priorities/mandate of the group/organisation?
6. Which actors should we focus on?