1. Introduction to qualitative analysis software (NVIVO)
Joe Taylor (psychology technician)

2. What we’re going to cover
What is NVIVO?
why consider using it?
Gain experience of using NVIVO to code friendship data
Ask questions when you’d like

3. Learning outcomes By the end of this session you will:
Understand what NVIVO is and isn’t
Understand how to use it for coding qualitative data
Understand whether you might like to use it for your dissertation

4. What is NVIVO?
A software package that works broadly in the same way as Microsoft Office
Developed specifically for qualitative data analysis
Helps organise source material

5. What NVIVO is not Does your data analysis for you
Writes your dissertation
Generates your argument
Easy to learn very quickly

6. Why use NVIVO? provides a structure / framework
as well as allowing coding of documents can also coding of video, tweets etc.
speeds up your analysis (once you’ve got to grips with it!)
can work with lots of transcripts
allows easy sharing of documents
can import audio files and allow you to transcribe from within the application
can be used for literature reviews

7. When should I strongly consider using NVIVO?
When you have lots of transcripts
When you want to code video/audio interviews directly
When you would like to share your analysis with others

8. Some NVIVO terminology
NODE - a conceptual representation of codes that a researcher found significant during the analysis process using NVIVO
Nodes can be represented diagrammatically and are graphically illustrated with a ball (as we will see)

9. More NVIVO terminology
NODE TREE - logical composition of nodes into a tree hierarchy. Root of the tree is at the top
SOURCE - documents (such as transcripts) that have been imported into NVIVO for analysis and your own ideas

10. The analysis process

11. Experience NVIVO Open NVIVO Learn about the user interface
Save a new project
Import two transcripts from SS511 Friendship Research resources
Practice coding and learn about the different ways to code your data

12. Where can I get NVIVO? All university computers
Psychology lab computers
Purchase from the computer store for £5 for your own computer

13. Want to know more about NVIVO?
Just get started - learn by doing
Please pop into the psychology lab for a demonstration or group workshop
Gibbs, G.R. (2007) Analysing Qualitative Data, London: Sage.
My research using NVIVO: