1. STRATEGIC CHOICES FOR COMPETITIVE POSITIONING
Strategy
Gargi Chugh
November 2016

2. INCREASING ROI

3. How to win in my chosen battlefield?

4. Strategic choices

5. Sources of Superior Performance
Above Normal Profits
(in Excess of the Competitive Level)
Avoid Competitors
Be Better Than Competition
Attractive Industry
Differentiation Advantage
Cost Advantage
Entry Barriers
gc/ strategy/nov 16

6. SOURCES OF COMPETITIVE ADVANTAGE
COST ADVANTAGE
DIFFERENTIAL ADVANTAGE
SIMILAR PRODUCT
AT LOWER COST
PRICE PREMIUM
FROM UNIQUE PRODUCT
gc/ strategy/nov 16

7. Generic strategies
Porter introduced the term ‘Generic Strategy’ to mean basic types of competitive strategy that hold across many kinds of business situations.
Competitive strategy is concerned with how a strategic business unit achieves competitive advantage in its domain of activity.
gc/ strategy/nov 16

8. Porter’s Generic Strategies
Cost Advantage
Lower Cost
Differentiation
Broad
Target
1. Cost Leadership
2. Differentiation
Competitive
Scope
3B. Differentiation
Focus
Narrow
Target
3A. Cost Focus
gc/ strategy/nov 16
Figure 4

9. gc/ strategy/nov 16

10. Key Points Three elements of strategic choice Competitive strategy
Direction of development
Method of development
Four categories of development directions
Market Penetration
Product development
Market development
Diversification

11. Thank you 
Gargi Chugh