1. Value Proposition
for
Beverly Campbell

2. People – Leadership Management
My Strengths:
People – Leadership Management
Collaboration
Drive Innovation
Understand goals and strengths of key stakeholders – collaborate and leverage motivators as the foundation for credible, long-term relationships
Ensure alignment of team composition with organization
Build consensus on approach and process to achieve objectives
Develop the next generation of leaders; coach, develop, mentor
Initiate forums and mechanisms to encourage overall team cohesiveness and engagement of key talent on the team
Ask for and act on feedback from peers and cross-functional teams – create an open environment of learning from others and sharing knowledge and experience
Build capabilities through developing people, processes and culture
Assess and develop talent in alignment with organizational and business objectives
Demonstrate and encourage curiosity, freedom to experiment and learn from mistakes; manage risks appropriately
Lead continuous improvement by appropriately challenging status quo
Solutioning
Drive Results
Assess objectives and team/organizational needs to continually ensure appropriate resourcing
Take initiative, acting quickly upon opportunities for alignment
Lead a culture that promotes continuous feedback loop, trust and integrity – model effective behaviors
Drive execution of staffing and development plans to meet or exceed goals
Provide guidance, insights and mentoring to drive each initiative’s results
Set and accomplish objectives, with a focus on increasing organizational value

3. Responsibilities and Skills Highlights:
What I bring:
My qualifications:
Proven experience in building relationships across various organizations including deep relationships with legal/compliance that allowed strong collaboration on new initiatives. Strength of relationships facilitated taking new concepts successfully to state insurance departments.
Relationship and Influence
Proactively prepare and analyze data (e.g., research, internal feedback, demographics) to identify needs, gaps, or opportunity segments.
Created a piloting process to quickly test and rank product ideas.
Effective prioritization of opportunities based on data analysis
Sourcing and Evaluating New Opportunities
Built cohesive successful teams at MetLife and Bluestem Brands organized around new initiatives and product development.
Successful in matrixed organizations building strong cross-functional relationships to achieve objectives.
Leading and Developing Teams

4. Responsibilities and skills Highlights:
What I bring:
My qualifications:
Track record of establishing new business models and bringing new product concepts to market based on consumer needs and feedback.
Worked with a build/buy/rent philosophy to prototype and test.
Setting Strategy and Go-to-Market
Created, managed and reported on P&L for PayCheck Direct new brand.
Managed variance reporting and analysis of key levers within the P&L.
Effectively managed product and business unit P&L’s for direct to consumer division of MetLife.
P&L Knowledge
Successful development of piloting and product development techniques in an evolving environment while encouraging rapid deployment/fast fail mentality within the team. SAFe® 4 teams certified agile practitioner.
Product Development

5. Sample Onboarding Approach: 30 – 60 – 90 Days
30 Day Goal: Learn…
Meet team members and key stakeholders
Observe, Ask, Listen, and Learn
Review organization structure, processes and understand product’s place throughout
Meet the team
Study business portfolio and business drivers
Meet leadership team and appropriate cross-functional business leaders to understand overall business and needs.
60 Day Goal: Understand…
Assess current state; identify and align priorities and critical needs to tackle immediately
Assess ideation intake or prioritization processes and propose process updates
Analyze enterprise processes in detail understanding team contribution at each phase
Gain feedback from peers on current alignment with team
Assess team structure making recommendations
90+ Day Goal: Execute!
Identify and focus on quick wins and process improvements
Collaborate with cross- functional partners and leadership to build upon and further align priorities
Identify collaboration and development opportunities for the team to grow and succeed together as a team
Establish routine updates with peers and team members to ensure ongoing business improvements and assessment
This Photo by Unknown Author is licensed under CC BY-SA

6. What Others Say… Greg Mazza James Dufault Tim Mai Chidam Chidambaram
Former VP Strategy/Business Development/Innovation
James Dufault
Assistant Vice President, MetLife
Former Direct Report
“I had the pleasure of being Bev's colleague at MetLife, building the Direct business. Bev was instrumental in developing a breakthrough digital life product yielding simplicity, transparency and speed. She formed a vision, gained broad support, assembled team(s) [internal, external and matrixed ] and delivered results. Bev has excellent business acumen, and can always be counted on to pay attention to the details, and raise important challenges that others overlook; a key leadership attribute. She is a calm but tenacious leader that I would not hesitate to have lead an organization.”
“I have worked with and for Bev for nearly 3 years. During that time I have found her to be incredibly smart, business savvy, and terrific manager. Under her leadership I have been given the opportunity to manage a number of projects and teams, helping me to expand my knowledge and skill base. Bev believes in a straight-forward management approach, so you never have to question where you stand, or the direction she wants to go in. She helped to develop a Product Management organization that generated numerous new product ideas and moved our exist products toward a more profitable stance under some difficult, and constantly changing, circumstances. I have found her to be adaptable, knowledgeable, and a pleasure to work with.”
Tim Mai
Former Vice President and CTO, MetLife Direct
Chidam Chidambaram
Former EVP of Brands, Bluestem Brands and mentor
“Bev is one of the best individuals I’ve ever worked with in my career. As a peer on the senior leadership team of MetLife Direct, she earned my utmost trust and respect. She has deep practical experience across many subject areas, an open and honest communication style, and willingness to tackle difficult situations. Bev tells it like it is, lays facts on the table, and leads teams to deliver on commitments in the face of adversity. She has a rare ability to see the big picture and also understand the operational details necessary to deliver against a strategy. In a storm, she is one person I would want in the boat with me.”
“I have worked with Bev 6+ years as her manager. She was VP Enhancement services, VP Hispanic & at a later time, General Manager PayCheck Direct. Bev is a great leader who delivers results. She built a business that delivered a significant portion of our profits from the ground up. She is independent, works well cross functionally and delivers. She develops people well and leverages resources across the organization appropriately. She makes good decisions and is a pleasure to work with. “

7. Contact Info
Thank you very much for your consideration!
I am inspired and motivated to support and partner within your organization to drive business initiatives supporting the corporate vision.
Bev Campbell
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