1. Lesson: Introduction to Online Media.
Presentational Features
Non-fiction texts

2. Lesson: Introduction to Online Media.
Teachers are advised to use examples of news reports/ articles and adverts to illustrate the presentational features. Please acknowledge all sources of any downloaded document.
Resources:
http:
http:
http: adsoftheworld.com

3. Presentational features
1) Short and attractive titles/headlines: to hook the audience’s attention.
2) Catchy captions: for photographs to give greater impact and effect

4. Presentational features
3) Layout: Non- fiction texts use the following techniques –
(a) Paragraphs→ to organize the ideas in a coherent fashion
(b) Bullet points→ to highlight main aspects/elements
(c) Range of font sizes and styles→ for impact
(d) Bold, italics, etc. → for effect
(e) Use of colour→ to enhance appeal
(f) Use of tables, charts, graphs and maps→ to provide clarity and allow easy understanding
(g) Use of logo→ to show the brand/company (in adverts)
(h) Use of slogan/catchphrase→ to catch readers (in adverts)
Example: ‘Every little helps’ (Tesco), ‘I’m loving it’ (McDonalds), etc.
(i) Photographs→ to increase the appeal through visual stimulation