9. Get it out there Social Media Traditional Media Stakeholders
Local Employers
National and Local Politicians

10. What are you saying?
It’s all about the message

11. How are you saying it? Use your biggest asset – young people
Their stories are your most m
most powerful tool

13. Preparation Who is the case study for?
Prepare the young person with a clear brief
Choose a relaxed and quiet setting
Avoid the yes/no questions

14. Keeping it real This is someone’s story so keep it personal
Transforming tales
Policy buzz words – no thanks
Tap into the emotion

15. To be or not to be…… Life growing up
How was your experience, how did you feel
What kind of people did you hang with, did you look up to
anyone?
What was most difficult?

16. To be or not to be…… What did you want to change?
Do you feel differently because of this training?
What are you most proud of in life?
If you could do any job
what would it be?

17. Every good story has a beginning, middle and an end.
Structure
Emotion
Change
Impact

18. And don’t forget your key message, is it in there?

28. Sarah Paterson