1. The Persuasive Appeals and Where We Find Them
Something Appeal-ing
The Persuasive Appeals
and Where We
Find Them

2. How are we persuaded?

3. Logos
The rational appeal. Uses facts, figures, statistics, and arguments to persuade
Think: Logical
Examples:

5. Pathos The emotional appeal. Exploits feelings to influence a decision
Think: Pathetic
Examples:

7. Ethos
The appeal to reputation. Uses the personality or qualifications of the arguer to persuade.
Different Kinds:
Celebrities:
Common Folks:
Expert:

9. Note Well!
Most advertisements use a combination of the persuasive appeals
Usually, you can pick out a primary strategy—one that is more prevalent than the rest.
Check out the following advertisements, and see if you can identify the primary appeal used!

10. What’s the Persuasive Appeal?

11. What’s the Persuasive Appeal?

12. What’s the Persuasive Appeal?

13. What’s the Persuasive Appeal?

14. What’s the Persuasive Appeal?