1. GOALS
Focus on release of info and data in timely, relevant, ongoing fashion (based on audience)
Create communications tools and strategies that reflect what’s driving CBP
Improved public recognition for CBP partnership’s work and expertise
Improved clarity / differentiation of public vs. partner products

2. ENVIR STAKEHOLDERS / POLITICAL / INTERNAL AUDIENCES
Jan
Feb
Mar
Apr
May
Jun
Jul
Aug
Sep
Oct
Nov
Dec
PUBLIC AUDIENCE
Ongoing News Cycle
Jan-Dec Calendar X
Includes press releases, online news, videos, blogs, photo journals, press events
Wrap up / Summary
ENVIR STAKEHOLDERS / POLITICAL / INTERNAL AUDIENCES
EC Report
May - May Calendar
Other Reports
UMCES Report Cards
River report card