1. Methods & Techniques

2. The medium is the message: Bike flyers

3. The medium is the message: Stickers

4. The medium is the message: Magnets
Making sure students didn’t lose their voting passes
Distributing magnets with a letter so they could put their voting pass on their fridge

5. The medium is the message: Grindr
Using a gay dating app to reach gay voters
Location based applications means you’re reaching voters in your district!

6. Facebook Make a content plan (just like the message calendar
Focus on emotion and current events.
Use images (and check licences)
Keep it short
Use a url shortener (bit.ly of goo.gl)
Stimulate interaction
Answer questions
Use hashtags
Quality over quantity
Target a group
Rechtenvrij (cc-zero) beeld:
Brandportal d66

7. Facebook
We organised a “Best Teacher” competition to show our connection to education
Our FB content plan was in line with our message calendar
Rechtenvrij (cc-zero) beeld:
Brandportal d66

8. Because we thought ahead, we had the time to anticipate
Facebook
Because we thought ahead, we had the time to anticipate
Rechtenvrij (cc-zero) beeld:
Brandportal d66

9. Because we thought ahead, we had the time to anticipate
Facebook
Because we thought ahead, we had the time to anticipate
Rechtenvrij (cc-zero) beeld:
Brandportal d66

10. We claimed our own hashtag #ingesprekmet Becoming topic owner
Twitter
We claimed our own hashtag #ingesprekmet
Becoming topic owner
Rechtenvrij (cc-zero) beeld:
Brandportal d66

11. Twitter
We used the right hashtag, connecting us to the stream during the television debate
Rechtenvrij (cc-zero) beeld:
Brandportal d66

12. Canvassing Going door-to-door Talk to the voters directly
Inform people about something that's going on
Ask voters for their opinion and listen
Always stay positive and friendly, even if they’re not
In the last two weeks…
It should only be about reminding people about the elections
Avoid yes/no discussions
Put your energy with your likely voters

13. Guerilla GOTV
Insert photo

14. Online GOTV