1. While the vast majority of reach is achieved through Linear TV, OTT provides an opportunity to drive incremental reach, as well as message reinforcement cross-platform
Reach Duplication, by Demo
Linear TV, Linear TV + OTT, OTT-only
The Analysis Confirms That An OTT Schedule Delivers Incremental Audience Across Buying Targets, Particularly Younger Demos
Linear TV Only
Primary Reach Driver
Linear TV + OTT
Reinforcement & Relevance Opportunity
OTT-Only
Incremental Reach Opportunity
Source: Nielsen Media Impact; A18+. 4/1-4/30/18, Linear TV = Include Cable and Broadcast TV Programs, Live viewing plus 7 days after the broadcast; OTT = Desktop and laptop video streaming, does not include the two major subscription (non-ad supported) video platforms, Netflix and Amazon; TV + OTT = those reached on OTT and Linear TV