1. Welcome! I’m so glad you are here!
WONDER MARKETING LAB
Welcome!
I’m so glad you are here!

2. UNIT 1: Business Communication IN mANAGEMENT
This is our first unit!

3. UNIT 1 -- BUSINESS COMMUNICATION AND PROFESSIONALISM
1. What is communication?
2. What are the 3 main types of communication?
3. What do we need to keep in mind when communicating for business purposes?

4. Communication
The process of exchanging messages between a sender and a receiver.
Synonyms: transmission, conveyance, divulgence, disclosure, dissemination, promulgation, broadcasting, "the communication of news"
Noun
1. the imparting or exchanging of information or news.
"direct communication between the two countries will produce greater understanding"
a letter or message containing information or news.
plural noun: communications
the successful conveying or sharing of ideas and feelings.
"there was a lack of communication between Pamela and her parents"
social contact.
"she gave him some hope of her return, or at least of their future communication“
2. means of connection between people or places, in particular.
the means of sending or receiving information, such as telephone lines or computers.
"satellite communications"
the means of traveling or of transporting goods, such as roads or railroads.
"a city providing excellent road and rail communications"
the field of study concerned with the transmission of information by various means.
Synonyms: message, statement, announcement, report, dispatch, communiqué, letter, bulletin, correspondence "an official communication"
Synonyms: contact, dealings, relations, connection, association, socializing, correspondence, dialogue, talk, conversation, discussion… "there was no communication between them"

5. Communication “To Share”
Communication originates from the Latin word “communicare” which means…
“To Share”

6. Communication
Communication can be used to inform, persuade or entertain or something else.

7. Customer Service Rep Script
Colleague to
Supervisor to
Subordinate
Employees to
suppliers
Company statements to the public
Salespeople
To Buyers
CEO to
Investors
How is business communication different than communication between your family, friends, when you’re out on a date, etc.?

8. 3 Main types of communication
1. VERBAL speech, debate, presentation, interviews, sign language, conversation, depositions
2. WRITTEN letter, note, text, , memo, social media, notes, formal contracts, images, presentations, brands / logos, meeting minutes, written reports, excel spreadsheets, publications
3. NON VERBAL facial expressions, gestures, para-linguistics, body language, proxemics, eye contact, haptics, appearance

9. Communication in management
To lead others, you must demonstrate effective communication skills. Otherwise, a manager will lack the credibility to implement his employer's objectives, and struggle to rally worker teams behind them.
Effective communication between managers and employees is requisite for a well-functioning workplace.
Think about how well a restaurant would run if no one managed the servers, chef, waiters or cleaning staff—the restaurant would lack efficiency and accountability.
Communication in management

10. 4 Main Areas where Communication is vital in management are…
1. Employee Relations: The best managers understand the need for building alliances and communicating throughout all levels of the organization. Effective communications skills are a must for breaking down barriers, which promotes the collaborative atmosphere that an organization needs to thrive. A typical employee's engagement and interest in work varies from day to day. Astute managers accept this reality but can tailor their own communication style to motivate an employee to achieve the desired result.
4 Main Areas where Communication is vital in management are…

11. 4 Main Areas where Communication is vital in management are…
2. Gains in Productivity
Whether they realize it or not, managers are the linchpin of a company's productivity efforts. Managers must clearly articulate strategies and plans so that an employee team knows what to do, and how the company envisions them being carried out. At the same time, each team member should understand his role, and why his particular task is so important. If the manager can't make that case, employees grow complacent and less interested in their work.
4 Main Areas where Communication is vital in management are…

12. 4 Main Areas where Communication is vital in management are…
3. Multigenerational Relations
Conflicts are likely when employees from different generations find themselves working together. Good communications skills are a must for managers wanting to succeed in this environment. For example, the competitive drive of Baby Boomer employees born between 1946 and may not sit well with Generation X and Y peers, born in or later, who desire a less intense work life. Managers must avoid blanket stereotypes when trying to encourage the various groups to interact with each productively
4 Main Areas where Communication is vital in management are…

13. 4 Main Areas where Communication is vital in management are…
4. Problem Solving Skills
Effective communication and problem-solving skills go hand in hand. Employees who struggle on the job naturally look to managers for guidance to solve their problems. A manager who lacks discretion, however, is unlikely to gain the trust he needs to address co-worker conflicts, declining performance or substance abuse issues. Failure to address these situations, in turn, jeopardizes the organization's productivity and ability to carry out its mission.
4 Main Areas where Communication is vital in management are…

14. Communication
Effective communication is vital in every aspect of business. Remember to think carefully in business about how you speak, write & communicate non verbally.

15. Organize your thoughts
EFFECTIVE SPEAKING
Show respect
Use voice effectively
Structure the message
Enumeration
Generalization with examples
Cause and Effect
Compare and Contrast
EFFECTIVE WRITING
Know your audience
Know your subject
Develop a writing style
Use language effectively/ consider word choice
Know the purpose
Organize your thoughts

16. Communication Setting
There are many settings for communication to happen in business
A few are conference calls, in-person meetings, skype, trade shows, etc.

17. Communication Setting in Meetings
Parliamentary Procedure is a very structured method for holding meetings.
Quorum is the proportion of members needed in the group to conduct official business.
Propose topics are proposed through a formal process. 1
Call to Order
2. Minutes of the meeting
3. Treasurer’s Report
4. Committee Reports
5. Old Business
6. New Business
7. Adjournment 7 2
Order of business 6 3 4 5

18. Professional Tip
Incorporate this intentional activity out of class to up your professionalism game
At some point this week have an intentional conversation with someone, consider your word choice and think about how the conversation went. Ask a few interview type questions in an intentional way of the other person and try to speak in an effective way.

19. Thank you!