1. Marketing segmentation Target market Product positioning
STP
Marketing segmentation
Target market
Product positioning

2. STP
Marketing segmentation

3. Marketing segmentation

4. STP Marketing segmentation geographic demographic psychographic
behavioral

5. Marketing segmentation
geographic
Where is your customers ?
country region cities village street

6. geographic

7. Marketing segmentation geographic

8. Marketing segmentation
demographic

9. Marketing segmentation
demographic

10. demographic

11. Marketing segmentation psychographic

12. Marketing segmentation psychographic

13. Marketing segmentation psychographic

14. Marketing segmentation psychographic

15. Marketing segmentation psychographic

16. Psychographic backpacker/elite

17. Marketing segmentation
Behavioral
Buying
What
When
Where
Why
How often
How much
7 Who participate in the buying
8 How does the customer buy

18. behavioral

19. Target market

20. Target market
Volume
Access
practical

21. Product positioning Where customer perception what Quality Price
Hospitality
Decore
Service
Serving size

22. Product positioning

23. Product positioning

24. Product positioning

25. Product positioning

26. Product positioning

27. Product positioning

28. Product positioning

29. Product positioning

30. Product positioning /perfume

31. Product positioning

32. Product positioning

33. Product positioning

34. Product positioning/slogan

35. Product positioning/slogan

36. Bike market

37. Auto market

38. Auto market

39. Auto market

41. Auto market

42. slogan

44. Oum hotel

45. Oum hotel
Sanitary & Trendy

46. Oum hotel

47. Question